Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
We are seeking a sharp and creative external relations professional to drive integrated communications campaigns about how IBM Consulting helps clients apply technologies like AI to transform their businesses. To be successful, you must come to work with a 'sleeves rolled up' attitude and be comfortable working independently as well as with large cross-company, multi-disciplinary and global teams to accomplish goals.
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Responsibilities
• Mine for compelling stories about how IBM Consulting helps clients transform core business areas like customer experience with AI and other technologies from IBM and business partners.
• Create thought leadership content showcasing how IBM Consulting is an industry leader in applying AI to transform the consulting profession through our AI-powered delivery platform, IBM Consulting Advantage.
• Develop and execute integrated communications campaigns including paid, earned, social and owned strategies, including creating strategic plans, blogs, pitches, press releases, op-eds, and other thought leadership material.
• Engage media and industry analyst influencers to drive earned coverage around IBM Consulting's thought leadership, innovation and partnerships.
• Serve as a trusted communications advisor to senior executives and other spokespeople.
• Partner with corporate communications colleagues, geographic communications teams, internal communications experts, social media colleagues and others to maintain cohesive messaging in support of IBM's global strategy
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LI-Hybrid
Required Technical and Professional Expertise
• 3-6 years experience in media relations, marketing communications, or similar experience in-house or in an agency setting
• Hands-on experience driving in-depth media coverage with business or trade press
*This position is only available in Austin, TX, or RTP, NC. Our current model is hybrid (3 times a week in the office).
Preferred Technical and Professional Expertise
• Ability to write compelling stories and arguments
• Hold relationships with business and trade reporters, social media pundits and other industry influencers.
• Hands-on experience working across different categories of media as well as social platforms.
• Ability to synthesize complex technologies, products, and market challenges.
• Multitasker; able to set priorities in a fast-paced environment while driving progress on multiple fronts.
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