Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Are you passionate about how emerging technologies like generative AI and hybrid cloud are reshaping businesses and industries? Do you love crafting integrated storytelling campaigns across paid, earned, social, and owned media to bring a global brand to life for its key stakeholders?
We are seeking a sharp and creative external relations professional to drive integrated communication campaigns that build visibility for IBM Consulting as a catalyst for business transformation using AI, particularly in core business operations like supply chain and finance.
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To be successful, you must come to work with a 'sleeves rolled up' attitude and be comfortable working independently as well as with large cross-company, multi-disciplinary and global teams to accomplish goals.
Responsibilities
• Mine for compelling stories about IBM Consulting's expertise and client work in supply chain and finance, and the impact we drive for clients in collaboration with strategic partners like SAP and Oracle
• Develop and execute integrated communications campaigns including paid, earned, social and owned strategies, including creating strategic plans, blogs, pitches, press releases, op-eds, and other thought leadership material.
• Engage media to drive earned coverage around IBM Consulting's thought leadership, innovation and partnerships
• Serve as a trusted communications advisor to senior executives and other spokespeople.
• Partner with corporate communications colleagues, geographic communications teams, internal communications experts, social media colleagues and others to maintain cohesive messaging in support of IBM's global strategy
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LI-Hybrid
Required Technical and Professional Expertise
• Deep experience in media relations, marketing communications, or similar experience in-house or in an agency setting
• Hands-on experience driving in-depth feature stories with top tier press
Preferred Technical and Professional Expertise
• Ability to write compelling stories and arguments
• Hold relationships with business and trade reporters, social media pundits and other industry influencers.
• Hands-on experience working across different categories of media as well as social platforms.
• Ability to synthesize complex technologies, products, and market challenges.
• Multitasker; able to set priorities in a fast-paced environment while driving progress on multiple fronts.
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