Introduction
The Experience & Activations team is essential in shaping the client & partner experience. In line with IBM's go -to-market strategy, we build and deploy activations that progress clients into discussions for priority products and showcase our value in the current market. Activations and their client journeys are scaled across global events, Innovation Studios, Think and Think on Tour - all managed, optimized, and enabled by our team. An Experience & Activations strategist is able to collaborate across departments and manage stakeholders, while having a strong point-of-view to drive innovative and creative ways to introduce clients to IBM's value propositions in line with client demands.
Your role and responsibilities
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- Aligns client experience to IBM's to go-to-market strategy.
- Gathers key value propositions, audience, and objectives.
- Connects & collaborates across product, brand, content teams.
- Kick off and oversee end to end development of new projects.
- Helps progress event attendees through the intended journey.
- Measures, gathers, and reports the qualitative and quantitative metrics and performance for continued optimization of our work and processes.
- Ensures best use of event content, such as activations, demos, client & partner stories, etc.
Required education
Bachelor's Degree
Required technical and professional expertise
- Project Management: Demonstrate strong project management skills, consistently meeting deadlines and ensuring seamless event execution.
- Problem Solver: Exhibit proactive listening skills to anticipate needs and proactively address potential issues based on expertise and experience.
- Team Collaboration and Ownership: Collaborate effectively within teams, taking ownership and demonstrating accountability for event outcomes.
- Impact Measurement: Utilise systems and tools to capture the qualitative and quantitative measures of the attendee experience, and optimise appropriately to enhance effectiveness.
- Industry Insights and Innovation: Stay abreast of trends, best practices, and emerging concepts in B2B event management, focusing on areas such as environmental sustainability, inclusivity, and the integration of AI.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.