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Digital Content Specialist

AT IBM
IBM

Digital Content Specialist

Bangalore, India

Introduction
A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners, and the planet. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be encouraged to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in ground breaking impact for a wide network of clients. Our culture of evolution and empathy centres on long-term career growth and development opportunities in an environment that embraces your unique skills and experience.

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Your Role and Responsibilities

  • Content Localization and Roll-Out: Localize and deploy website content across 45-50 markets based on English master content.
  • Ensure content is culturally relevant and appropriately localized for each market.
  • Content Calendar Management: Maintain a detailed content calendar for publishing schedules.
  • Coordinate with internal teams to ensure timely and accurate content releases.
  • Quality Assurance and Testing: Conduct QA and testing of new content and feature localizations, including campaigns and ongoing website updates.
  • Identify and resolve any localization issues to maintain high standards of content quality.
  • Training and Support:
    • Provide training for markets on CMS and localization tools, including Storyblock and user rights management.
    • Support daily troubleshooting requests from various markets, ensuring quick and efficient resolution of issues.

Required Technical and Professional Expertise

  • Bachelor's degree in Marketing, Communications, Journalism, Business Administration, or a related field.
  • Relevant coursework and certifications in digital marketing, content creation, SEO, graphic design, and multimedia production
  • 3-5 years of experience in content creation and digital strategy.
  • Proficiency in graphic design and multimedia content creation software.
  • Strong organizational and project management skills.
  • Excellent writing, editing, and verbal communication skills

Preferred Technical and Professional Expertise

  • Creativity and problem-solving abilities
  • Knowledge of current digital marketing technologies and trends.
  • Passion for content creation, marketing, and brand development.
  • Digital and social marketing
  • Creative, collaborative, and has a passion for marketing
  • Growth minded and eager to continuously learn
  • Ability to adapt to change
  • Excellent written & verbal skills
  • Excellent Excel skills
  • English proficiency

Client-provided location(s): Bengaluru, Karnataka, India
Job ID: IBM-21188951
Employment Type: Full Time

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