Demand Squad Leader, E-commerce

2) Execution Orchestration

• Design and deliver demand strategy for priority audiences, such as top account lists, industries and job roles

• Partner with and brief in discipline (digital, social, media, email) focals to ensure demand strategy is executed consistently across channels

• Responsible for ensuring the discipline focals have the demand inputs they need in order to deliver a plan that aligns to demand strategy and can execute accordingly

• Required proficiency in channel strategy where you can speak to what is currently in market for your demand program

• Communicate demand strategy to relevant stakeholders, including but not limited to: geo hub teams, field marketing, BU stakeholders etc.

• Assess and communicate demand plan readiness to geo counterparts to ensure demand strategy can be picked up and executed outside of the US

• Partner with content, social, digital, email, and media experts to create & execute an omnichannel experimentation plan

• Partner with geo hub and field marketing teams to ensure sales is enabled to properly work leads

3) Performance Optimization

• Understand brand to demand performance trends for the assigned campaign & work with discipline focals to diagnose and optimize performance issues

• Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line

• Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates

• Readiness to explain emerging performance opportunities or challenges

• Strategies to deliver "next best actions" and support targeted pipeline coverage and revenue for the business

• Turn insight into action - cycling of performance insights directly back into planning and orchestration

Your role and responsibilities

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities at IBM

The Demand Strategist is the growth marketer - and the architect of the end-to-end customer journey with the goal of delivering healthy opportunity pipeline and revenue for IBM.

Demand Strategists design, orchestrate and optimize a modern mix of tactics that efficiently and effectively delivers desired brand reputation, relationship and revenue outcomes in direct alignment and support of strategic business plans. IBM puts customers at the heart of everything we do; IBM Demand Strategists exercise extreme empathy for all customers, prospects and users, making sure content is compelling and valuable and served up at the right time, in the right channel, in the right context.

Required education

Bachelor's Degree

Preferred education

Associate's Degree/College Diploma

Required technical and professional expertise

Required Skills of Successful Demand Strategists:

• Highly empathetic, able to imagine walking in our customers' shoes

• Understand current and emerging marketing technologies and fundamentals of data science and applied analytics

• Mix of "right brain, left brain" analytical and creative thinking

• Collaborative leadership style and use of agile methodology and tools

• Strong project management, time management, prioritization and organizational skills

• Able to make rapid decisions and assert proposals based on data-driven insights

• Strong executive presentation and stakeholder management skills

• High effectiveness working cross functionally to drive plans through to execution

Preferred technical and professional experience

Hiring manager and Recruiter should collaborate to create the relevant verbiage.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.