Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
IBM is in search of a Creative Social Strategist to oversee the building and evolution of @IBM presence across all social platforms. Inclusive of product, culture, and business priorities.
As part of the Global Social Media & Influence team you are responsible for translating our brand story across the @IBM social channels- adapting per platform, audience, internal priorities, and culture. In this position you will play a key role in building informed (by business, research, and culture) net new creative social strategies in partnership with teammates and cross-functional partners, and driving through to execution and measurement; you will be working in lockstep with in-house creative resources to build and feedback on supporting creative.
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Job Responsibilities Include:
• Develop and implement social media strategies that align with the organization's marketing and communications objectives. This involves understanding key platform strengths, researching audience, building a strategy, pitch, and supporting tactics.
• Monitor and measure social media performance. Analyze data and use it to optimize social media strategy over time.
• Stay up to date on social media trends and best practices across all key platforms (LinkedIn, Reddit, Instagram, TikTok) . Knowledgeable about emerging platforms and tools in order to provide feedback and adapt content while building tactical plans.
• You have a keen understanding of how to connect business priorities to culture through intentional social storytelling
• Build relationships with key platform partners to remain up-to-date and a point person for social in the broader org
• Manage internal stakeholders invested in campaign specific plans
Creative Resource Management:
• Provide confident feedback on creative, copy, and social strategy to internal creative resources
• Play ownership role in partnering with creative resources during pivotal marquis brand moments- from briefing, project management, creative feedback, stakeholder management, and execution.
Required Technical and Professional Expertise
5+ years of relevant experience in social media, either in-house or at an agency
3+ years of relevant experience in creative roles in social media
Experience leading creative brainstorms, pitching, and executing ideas from start to finish
Experience working with creative resources
Experience building compelling social marketing strategies
Preferred Technical and Professional Expertise
Outstanding communication and organizational skills
Deep knowledge of social media landscape from a brand POV and ability to advise accordingly
Experience managing cross-discipline stakeholders