Introduction
Digital Professionals own, optimize, and deliver one unified, comprehensive, and personalized experience for our customers. They work closely with Content and Design Professionals to create a functional, reliable and delightful digital experience for IBM. They consult with the broader Marketing function on how to use the web to drive significant business growth and how to integrate web organic tactics across the entire marketing mix, e.g., campaigns, events, etc. Digital Professionals define digital business performance and quality measurements, monitor web performance against those measures, and work with teams to determine the content, design, and interactions to retire, scale or optimize.
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.
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When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your Role and Responsibilities
You will be responsible for developing messaging for the inbound digital ecosystem, influencing our strategy for content merchandising. You will partner with our inbound content strategists to develop content for a/b testing and personalization efforts across this footprint, helping us understand the impact content attributes, like tone of voice, on conversion on different audiences.
To achieve our conversion goals, success in this role will include:
- Becoming knowledgeable about the IBM Style Guide
- Ensuring compliance and consistency across ibm.com inbound pages by through adherence to the IBM Style Guide and adoption of tools like Acrolinx
- Editing and staging content within our CMS platform, AEM
- Brainstorming and suggesting different testing and personalization ideas based on data
- Collaborating with content strategists on understanding different audiences and the prioritization of high impact experiments
This is a Hybrid role, attendance to the office will be required only 3 times peer week
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Required Technical and Professional Expertise
- You have copyediting and copywriting experience and have related work samples
- You enjoy self-driven learning on new technologies
- Able to work independently, with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a 'we succeed as a team' attitude.
- Have worked in a CMS before, preferably AEM
- Good communication skills within a project, ensuring appropriate handoff to the next person in workflow
- Able to mentor more junior members of the team
Preferred Technical and Professional Expertise
- Have a wide breadth of content development expertise, particularly within writing
- Can demonstrate impact with their content expertise with data (views, rankings, etc)