Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. To lead in this new era of technology and solve some of the world's most challenging problems.

Your Role and Responsibilities

• Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
• Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
• Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
• Implement tracking parameters for campaign performance measurement and analysis.
• Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
• Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
• Monitor and optimize campaign setup processes for efficiency and effectiveness.
• Stay updated on platform updates and best practices for campaign setup.
• Provide support and training to marketing teams on campaign setup tools and processes.

• Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
• Strong understanding of marketing campaign setup processes and best practices.
• Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
• Experience with CRM systems and their integration with marketing platforms.
• Detail-oriented with excellent organizational and time management skills.
• Familiarity with tracking and analytics tools to measure campaign performance.
• Effective communication and collaboration skills with marketing teams.
• Problem-solving skills for identifying and resolving setup issues.
• Understanding of segmentation and targeting strategies in campaign setup.

• Certification in relevant marketing automation platforms.
• Knowledge of HTML/CSS for basic troubleshooting and customization.
• Experience with A/B testing methodologies in campaign setup.
• Familiarity with API integrations for data exchange between marketing tools.
• Exposure to advanced campaign setup features, such as personalization and dynamic content.
• Understanding of compliance and regulatory considerations in marketing.
• Continuous learning and staying updated on industry trends in marketing technology.
• Experience with project management tools for coordination and tracking.