Brand & Content Strategist

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

The Brand & Content Strategy team articulates the unique value that IBM brings to clients and partners, and applies deep knowledge of our target audiences to define and map the best ways to engage them-in the right place, at the right time, with value provided at every interaction. We inspire the most powerful, innovative and effective creative work that advances and supports our brand all the way through demand generation.

People are bombarded and disrupted by thousands of messages a day. The world doesn't need more content; it needs better content. At IBM, we create stories and content experiences that matter to our audiences, move them to act and cut through the noise in the market. We believe that content is the best way to build relationships at scale and that stories must be creatively told, uniquely delivered, and useful.

IBM Ecosystem is looking for a Brand and Content Strategist to help build brand relevance, consideration and demand through brand and content strategies that engage, inspire and progress partners and prospects to choose IBM.

In this role, you will:

• Collaborate with the team to support development of integrated brand-to-demand messaging and content plans that deliver the right content, at the right time, to the right audiences and drive the right outcomes.

• Apply deep curiosity to build an understanding of the market, target audiences and IBM's offerings to help create the most compelling messaging and content.

• Work across different marketing disciplines in IBM from Product Marketing and Communications to Client Stories, Field Marketing, Events, Social, and Industry to design and execute content plans

• Analyze performance metrics and make data-driven recommendations to build the IBM brand from awareness to demand and develop optimization plans.

• Work closely with internal and external agency partners on development and execution of specific elements of the content strategy, write creative and tactical briefs to prompt work, collaborate on asset creation, and help inform teams to do their best creative work for IBM.

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• Experience in a content marketing role with progressive levels of seniority and responsibility.
• Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.
• Knowledge of media planning, distribution, measurement, optimization and syndication.
• Strategic planning and presentation; excellent written and verbal communications.
• Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.

Preferred technical and professional experience

• Marketing with business partners.
• Open-minded and constant learner: consistently expanding knowledge to gain new skills, apply new methodologies and develop expertise.
• Active listener, able to effectively absorb and apply professional knowledge to tasks quickly.
• Responsible team player demonstrating ownership and accountability.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.