Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity.
As part of the worldwide Marketing, Communications and CSR (MCC) team, Brand & Content Strategy articulates the unique value that IBM brings to clients and partners and applies deep audience knowledge to define and map the best ways to engage them-in the right place, at the right time, with value provided at every interaction. We believe that content is the best way to build relationships at scale and that stories must be creatively told,
We are looking for a Brand and Content Strategist to create high-quality, engaging content tailored for an AI-focused technical audience. You'll join a team responsible for audience and competitive research, brand positioning and content strategy to educate, engage, and inspire developers, development leaders, data scientists, and AI enthusiasts. While you don't need to be a developer or data scientist yourself, you should have a strong grasp of technical concepts, the ability to translate complex ideas into relevant content for your audience, and experience researching and working with developer-focused topics.
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When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. In return, you'll find a place where you can build and hone your career, and develop strong professional relationships, in a place where teamwork and creative ideas are treasured. If you have a passion for AI, a knack for storytelling, and the ability to connect with a technical audience, let's talk!
Your role and responsibilities
In this role, you will:
- Apply deep curiosity to become an expert in the target audience(s) and how IBM's solutions can help them achieve their goals.
- Create brand & content strategies based on the audience knowledge, research, insights, and business objectives.
- Collaborate across marketing disciplines from Product Marketing to Demand, Ecosystem, Communications, Digital, Client Stories, Events, Social and more to design, execute and optimize opportunities to engage with our audience.
- Analyze performance metrics and make data-driven recommendations to create and optimize content at all points in the customer journey.
- Work closely with internal and external agency partners on development and execution of specific elements of the content strategy, write creative and tactical briefs to prompt work, collaborate on asset creation, and help inform teams to do their best creative work for IBM.
Required education
Bachelor's Degree
Required technical and professional expertise
- 5+ years of experience in a content focused role with progressive levels of seniority and responsibility
- A strong contributor and team player who will help accelerate how we drive greater engagement with our target audience.
- Solid understanding of creating and optimizing multi-channel journeys: from social and digital to media, and content metrics.
- Excellent skills in gathering, synthesizing, and analyzing internal and external research and organizing these insights into sound content strategies shareable across channels.
- A portfolio of experiences that demonstrate your ability to facilitate and initiate creative thinking in content creation and content strategy.
- Ability to develop relationships across multiple disciplines and work with a wide array of partners in content development, production and measurement.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.