Brand and Content Strategist

Your role and responsibilities

About Your Role

IBM's purpose is to be the catalyst that makes the world work better. As a Brand & Content Strategist aligned to the Data for AI program, you will play a vital role in bringing that purpose to life by clearly communicating the value of an IBM partnership to the key data and governance leader audiences.

The world doesn't need more content; it needs more distinctive brands and more engaging experiences. At IBM, we create stories and experiences that matter to our audiences, move them to act, and cut through the noise in the market. We believe that thoughtful, provocative content is one of the best ways to build relationships at scale with narratives that are creatively told, uniquely delivered, and more than anything, useful to our audiences.

IBM is looking for a Brand & Content Strategist: a collaborator ready to set the strategy and lead the execution of some of our most powerful, innovative, and effective creative work. In this role, you will get to build, deliver, and optimize audience-centric journeys and distinct creative experiences aimed at winning hearts and minds for our program's key data and risk leader audiences. . This is an exciting opportunity to join and make a sizable impact across an energetic, passionate cross-functional team.

In this role, you will:

• Apply curiosity and understanding of the market, target audiences, and IBM's offerings to develop compelling messaging and content strategies that deliver the right content, at the right time, to the right audiences to drive the right outcomes.
• Use creativity and courage to take calculated risks, proposing and executing bold, differentiated content experiences that convey the value of our key data offering
• Collaborate and communicate with multiple groups of critical stakeholders across a matrixed organization in an agile manner to make quick evidence-based decisions and drive consensus
• Partner closely with internal and external creative partners, applying resourcefulness and efficiency to develop the best product content experiences.
• Demonstrate a growth mindset by continually testing, measuring, and optimizing strategies to ensure the best outcomes and experiences for our audiences

Required education

Bachelor's Degree

Preferred education

None

Required technical and professional expertise

• Experience in a marketing, brand and/or content strategy role with progressive levels of leadership responsibility.
• Understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.
• Development of brand & content projects involving a variety of stakeholders and disciplines.
• Experience building relationships with senior leaders and stakeholders, both internally and externally (executives, clients, agencies, business partners)
• Strategic planning and presentation; excellent written and verbal communications.

Preferred technical and professional experience

• Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.
• Experience working in a global team, ideally with visibility across multiple geographies.
• Experience developing product messaging or product-focused content
• Growth mindset with an appetite to experiment and fail fast in the spirit of ongoing learning and improvement.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

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