Apptio Marketing Development Representative

Introduction

We are seeking a dynamic and results-oriented Marketing Development Representative (MDR) to join our high-performing sales team. The MDR will play a crucial role in generating qualified leads, nurturing prospects, and contributing to overall revenue growth. This is an excellent opportunity for a motivated individual with strong communication skills and a passion for building relationships.

Your role and responsibilities

• Conduct outbound prospecting activities, including cold calling, emailing, and social media outreach to identify and qualify potential customers.

• Develop and execute a strong prospecting plan of attack, including call scripts, audience segmentation and approach.

• Qualify interested candidates and arrange introductory conversations with customers and SDR's.

• Become apprised of internal tech stack while gaining an in-depth knowledge base and understanding of our internal sales processes.

• Track all relevant qualifications and lead management activity using Salesforce.com (including calls, prospect pipeline, account notes, etc.)

• Quickly learn the technical aspects of the product, effectively communicate the value proposition and be able to react to objections, competitive questions and other FAQs.

• Gain a deep understanding of our targeted personas and value proposition within the market.

• Provide business acumen for customers and strive to understand the business problem we are solving to best configure the solution and exceed customer expectations.

• Collaborate successfully with Field Marketing and Sales Development teams to optimize team selling productivity.

• Provide value added market intelligence to the Sales, Marketing, Product, and Customer Success teams.

• Research and identify target accounts and key decision-makers.

• Schedule product demonstrations and meetings with qualified prospects.

• Build and maintain a robust pipeline of qualified leads.

• Utilize CRM software to manage and track daily activities.

• Collaborate with the sales and marketing teams to develop and execute effective lead generation strategies.

• Achieve and exceed monthly and quarterly quotas for qualified leads.

• Stay up to date on industry trends and competitor information.

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Bachelor's degree or equivalent experience.

• Previous experience in sales, marketing, or customer service is preferred.

• Effective communication and interpersonal skills, both verbal and written.

• Excellent phone etiquette and ability to build rapport quickly.

• Strong organizational and time management skills.

• A competitive and driven personality with a desire to succeed.

Preferred technical and professional experience

• Experience in SaaS sales or telephone prospecting is preferred

• Experience in using Sales prospecting tools and CRM

• Recent IT industry and/or enterprise selling experience is preferred. We are looking for someone who is excited to work in a fast moving, high growth company for an opportunity to drive revenue growth and advance a career in large enterprise sales.

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company's Global Markets organization is a strategic sales business unit that manages IBM's global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients' growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.