Application Developer-Adobe Analytics

Your role and responsibilities

As an Application Developer at IBM, you'll work with clients to co-create solutions to major real-world challenges by using best practice technologies, tools, techniques, and products to translate system requirements into the design and development of customized systems. In your role, you will be responsible for:

Adobe Analytics

• Implement and configure Adobe Analytics for tracking user interactions on websites and mobile applications.
• Set up and manage eVars, props, and events for capturing data.
• Deploy Adobe Analytics using Tag management solutions and ensure the accurate collection of data.
• Collaborate with developers to implement data layers and custom tagging solutions.
• Maintain and update tags across web and mobile platforms as required by new campaigns or tracking needs.
• Optimize the tagging setup for performance and data accuracy.
• Troubleshoot and debug analytics issues using tools such as Adobe Debugger, browser dev tools, and Charles Proxy.
• Perform audits of the Adobe Analytics and Target implementation to ensure accurate tracking.
• Data management using processing rules, SAINT Classification and Classification rule builders
• Exposure to reporting APIs, Data Warehouse and Data Feeds
• Adobe Target
• Implement Adobe Target for A/B testing, multivariate testing, and personalized content experiences.
• Set up A/B tests and personalization campaigns based on business and marketing requirements.
• Integrate Adobe Analytics and Target to ensure seamless data flow for audience segmentation and reporting.
• Collaborate with design, development, and UX teams to ensure tests and personalized experiences are implemented correctly

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• 3 - 7 years of experience working with Adobe Analytics and Adobe Target.
• Strong experience with Tag management tools like Adobe Data collection, Tealium, Ensighten.
• Implementation of Analytics and Target using Web and Mobile SDKs
• Strong knowledge of JavaScript, HTML, CSS, and APIs for custom tracking solutions
• Deep understanding of data layer structures and implementation for web and mobile applications.

Preferred technical and professional experience

• Knowledge about Adobe Customer Journey Analytics (CJA)
• Adobe Certified Developer expert in Adobe Analytics, Adobe Target, or both.
• Experience with agile methodologies

ABOUT BUSINESS UNIT

IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

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