Introduction
Analyst Relations is a strategic function that works with industry analysts and influencers that:
• advise end-user technology buyers on vendor selection and IT strategy
• track competitive intelligence, market share/growth, and make forecasts
• influence media and investors, helping shape public perception
• help companies like IBM position our offerings/solutions in the market by providing strategic advice and the voice of the customer.
We have a fantastic opportunity for candidates passionate about working with Industry Analysts across the Asia Pacific region to lead a world-class AR program.
Your role and responsibilities
• Develop, manage and execute a targeted Analyst Relations plan for Asia Pacific as a region; educate the most influential industry analysts who work with existing or prospective IBM customers. Embed with the business unit to influence strategy and sales and improve analyst perceptions and relationships year-over-year.
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• Influence analyst research on IBM, its competitors and the markets that IBM competes in; shape the perception of IBM and the value it brings to its customers; improve analyst rating in influential reports and evaluations.
• Monitor the competitive landscape and strategic developments in the area of focus; share relevant analyst research and implications with senior management to shape BU strategy and offerings.
• Connect key IBM executives with expert analysts for advisory sessions to help define and influence offering strategy.
• Collaborate with colleagues in marketing, sales, offering management, communications legal and BU leadership to ensure that IBM is getting the best representation with the analyst community.
• Manage and procure paid strategic research projects on behalf of IBM to ensure that key analyst firms are actively engaged with IBM offerings
• Develop a keen understanding of how to build credible and impactful relationships with key influencers and leading industry analysts.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
REQUIRED PROFESSIONAL & TECHNICAL EXPERTISE
• Bachelor's Degree
• 7+ year professional experience
• Expert project management and problem solving skills
• The ability to manage multiple simultaneous projects and manage multiple stakeholders, internal and external to IBM
• To be able to collaborate with Sales teams and suggest creative ways of engaging analysts to influence client decisions
• Strong attention to detail, you chase tasks until completion and always follow-up
• A natural tendency to be proactive, you know the needs of the teams and get creative when opportunities arise to help your teammates
• Great communication skills, more importantly you know when to listen and when to lead
• A desire to grow in the Analyst Relations profession and learn from the industry's best talent
Preferred technical and professional experience
PREFERRED PROFESSIONAL & TECHNICAL EXPERTISE
MBA or other advanced degree
7+ year professional experience
Experience working in the enterprise technology industry
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
OTHER RELEVANT JOB DETAILS
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