Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

• Overview
• Are you a proactive, collaborative, and commercially minded marketer looking to drive business results in key Strategic customer and prospect accounts? As an ABM Marketing Program Manager you can be a pivotal part of an account focused team shaping the strategy and go-to-market plans for our biggest accounts. Are you ready to unleash your creativity and deliver results?

• Responsibilities
• This role requires the ability to work collaboratively as part of a globally dispersed, cross functional team, using account intelligence to build and execute effective account-based marketing programs utilising a range of tactics.
• Develop and lead programs to drive account engagement aligned to top target accounts (customer and prospect) in APAC focusing on acceleration & growth
• Utilise a range of 1 tactics dependent on account analysis, developing growth strategies alongside Sales and Partners team
• Collaborate with account teams to map stakeholder journeys, key account activities and communication strategies, delivering targeted, personalised engagement strategies
• Work with the global team to launch personalised and engaging experiences including microsites for key accounts and produce scalable content, including executive briefings, blogs, videos, and infographics
• Drive digital awareness through paid social campaigns on LinkedIn, Demandbase activities, and personalized microsites
• Leverage data, insights, and best practices to design, implement and report on effective ABM campaigns and programs across multiple channels and platforms"

• Education and Experience Requirements:
• Bachelor's Degree required
• At least seven years of professional experience, including one year of ABM marketing experience
• Experience in the software market
• Skills and Abilities Required:
• Experience in Demandbase platform
• Confidence collaborating across marketing and sales leadership and cross functional working
• Proven experience in devising demand generation campaigns
• Able to prioritise and manage process to drive programs forward
• Understanding of key business challenges within IT and software development, top IT initiatives, industry forums, groups and buying processes

• Familiarity with IBM and Apptio offerings