ABM Specialist

Introduction

Are you proactive, creative, analytical and enjoy working on a range of tasks? As the ABM Marketing Specialist supporting the Global ABM Managers, you can be a pivotal part of an account focused, cross functional team supporting our most important accounts. Are you ready to unleash your creativity and deliver results?

Your role and responsibilities

Responsibilities

• 70% | Support Global ABM Managers on executing account program specific tactics
• 30% | ABM Reporting, asset management and ad/copy updates

General Support tasks

• Work with Global ABM Managers to bring multi-channel account programs to life, including creating content on landing pages, overlays and digital sales rooms, updating messaging, and adding & circulating new whitepapers/blogs/etc, on-demand webinars and upcoming events relevant to account focus

• Work with ABM Manager to refresh digital ad creative and launch requests (general refresh and support of event announcements and custom initiatives)

• Coordinate kick-off and regular account update calls

• Provide ongoing ABM program reporting and project management - including updating ABM account tracker in Monday.com, creating SFDC reports, keeping program plans up to date

Research & Insights

• Work with other internal teams to create account performance reports for the Global ABM Managers

• Be familiar with data sources - Demandbase, Salesforce, Tableau, TrustRadius, LinkedIn, Google and other sources (experience desired but not necessary)

Required education

High School Diploma/GED

Preferred education

High School Diploma/GED

Required technical and professional expertise

• Bachelor's Degree with marketing or business focus preferred.
• Minimum 1 year's ABM experience in a B2B environment, Technology Software Industry
• Knowledge of ABM systems ideally Demandbase
• Basic knowledge of Salesforce.com and Monday
• Strong administrative and problem-solving skills
• Clear, direct, proactive communication skills, both verbal and written
• Ability to multitask and prioritise tasks
• Flexibility to cover America timezone when needed

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.