Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
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Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We are currently seeking an A/B Testing and Personalization Strategist for ibm.com to join our team.
When you join the IBM team in São Paulo, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
As the A/B Testing and Personalization Strategist for ibm.com, you'll leverage your expertise in web optimization and Adobe Target to orchestrate impactful testing initiatives and personalization campaigns to drive business growth.
You will collaborate with various counterparts to advise, guide, and deliver high impact projects.
The ideal candidate will be a proven web strategist who is creative, collaborative, and has a passion for data-driven marketing.
- Develop, implement, analyze, and optimize A/B tests and personalization programs using Adobe Target
- Collaborate with internal teams to understand business priorities and translate them into actionable testing hypotheses and impactful personalization strategies
- Leverage data and user research to define and refine audience segmentation
- Drive learnings, insights, and recommendations for further improvements or iterations based on testing/personalization results.
- Present complex information, outcomes, and recommendations to stakeholders in a clear, compelling manner.
- Champion the testing and personalization programs by keeping stakeholders informed about all aspects of Adobe Target and its initiatives
- Contribute to the creation and sharing of best practices within the organization
- Initiate, orchestrate, and monitor large-scale web optimization initiatives
- Ensure consistent, clean, and error-free activity setup within Adobe Target
- Fluent English
Required Technical and Professional Expertise
- Deep proven experience as a web strategist with a strong understanding of web optimization principles
- Expertise in Adobe Target, including audience segmentation, testing, and personalization techniques
- Ability to interpret data and translate it into actionable insights
- Ability to multi-task projects and requirements
- Ability to work and collaborate effectively with internal teams in a cross-cultural setting
- Basic understanding of HTML, JavaScript, and CSS
Preferred Technical and Professional Expertise
- Masters in digital marketing
- Previous experience with the broader Adobe stack is a plus (Adobe Audience Manager, Adobe Journey Optimizer, Adobe Experience Platform)