Introduction
Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.
Your Role and Responsibilities
Start and end dates for this internship are during Summer 2025.
At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.
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Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
As an IBM Marketing Intern, you'll work collaboratively, driving work that addresses a strategic IBM Marketing business challenge. In addition to your project work, the internship includes educational, networking, and social activities. Between project work and intern programming, you'll get to touch a variety of areas within Marketing. At the end of program, you'll have the opportunity to showcase your final outcomes to a large audience of Marketing Leaders and Practitioners across the organization. This is a highly visible intern program with leadership exposure and mentorship throughout the summer.
Intern projects can span all areas of Marketing, including Field, Account Marketing, Demand, Social Media, Brand & Content Strategy, and more. Previous intern projects have included:
- Creating cohesive brand and content messaging strategies for global campaigns and partnerships
- Increasing awareness and engagement across social channels for our AI for Business products
- Optimizing the digital journey for IBM offerings
- Developing customer targeting and marketing strategies for our core products
- Building AI solutions to support marketing campaigns and communications strategies
IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship.
Required Technical and Professional Expertise
- Currently enrolled in an accredited University
- Available for an internship in Summer 2025
- Rising senior for the 2025-2026 school year
- Passionate about Marketing, Communications, or a related field
- Fluent in English; strong written and verbal communication skills
Preferred Technical and Professional Expertise
- Basic knowledge of marketing, communications, social media, demand strategy, brand and content marketing, field or account marketing, or related area
- Basic knowledge of problem-solving and analytical skills
- Basic market research skills
- A strategic, consultative, data-driven mindset