Introduction
Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.
Your Role and Responsibilities
Start and end dates for this internship are during Summer 2025.
At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.
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Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
As an IBM Marketing Digital Analytics Intern, you'll work collaboratively, driving work that addresses a strategic business challenge. This internship offers a unique opportunity to gain hands-on experience in digital analytics, working with Adobe Analytics to extract actionable insights and contribute to key business initiatives. In addition to your daily work, the internship includes educational, networking, and social activities. This is a highly visible intern program with leadership exposure and mentorship throughout the summer.
This role supports our IBM.com team, which is responsible for continually advancing our site experience to delight visitors, enable them to easily complete their objectives, and compel them to raise their hands and engage with the IBM team. As a Digital Analytics intern, you would sit within Web Performance and may drive efforts around:
- Measuring IBM.com's ability to deliver valued interactions
- Assist in collecting, analyzing, and reporting on web traffic and user behavior using Adobe Analytics.
- Support the implementation and maintenance of Adobe Analytics tags through Adobe Launch.
- Conducting end-to-end analysis and communicating actionable insights and recommendations to the broader Web team to support our continuous improvement and iteration
- Developing scalable analytical solutions that provide data-driven and optimization insights
- Working with large, complex data sets and extracting knowledge or insights to solve difficult problems, applying analytical methods as needed
This role is based in New York, NY.
IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship.
Required Technical and Professional Expertise
- Currently enrolled in an accredited University
- Available for an internship in Summer 2025
- Rising senior for the 2025-2026 school year
- Passionate about marketing, data science, data, analytics, or a related field
- Fluent in English; strong written and verbal communication skills
- Problem-solving and analytical skills
- A strategic, consultative, data-driven mindset
Preferred Technical and Professional Expertise
- Basic knowledge of digital marketing
- Basic experience with Adobe Analytics or Google Analytics is a plus
- Basic understanding of HTML, JavaScript, or other web technologies is a plus
- Excel and PowerPoint for data visualization