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Principal UX Researcher

AT HubSpot
HubSpot

Principal UX Researcher

Remote

About You

At HubSpot, our core value is to Solve for the Customer . The UX team lives this every day as we strive to better understand, serve, and delight our customers. We help more than 200,000 small and medium-sized businesses grow their businesses every day.

We're looking for a highly motivated and experienced Principal UX researcher with deep expertise in survey science and metrics to join our growing UX Measurement team. The UX Measurement team, composed of UXRs and a product analyst, works at the intersection of product, UX, and data.

In this critical role, you will be responsible for developing, analyzing and reporting on customer sentiment metrics. You will play a key role in shaping our understanding of customer experience and driving data-driven decisions across the organization.

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This role reports to the Head of Research and will collaborate closely with various stakeholders, including product managers, designers, data operations teammates, and executive leadership. If you are a passionate advocate for user-centered design with a strong quantitative background, excellent communication skills, and a desire to help businesses grow, we'd love to hear from you!
In this role you'll get to:
  • Define and implement a comprehensive strategy for measuring customer sentiment across product lines and touchpoints.
  • Design and conduct quantitative research studies, including surveys, to collect reliable and valid data on customer experience.
  • Develop and maintain a robust system for tracking, analyzing, and reporting on key UX metrics.
  • Analyze data to identify trends, patterns, and insights related to customer satisfaction and effort.
  • Guide and influence stakeholders across the organization by effectively communicating research insights and recommendations through written reports, presentations, and conversations.
  • Collaborate with product teams to translate research insights into actionable improvements to the user experience.
  • Contribute to the development and adoption of surveying capabilities and best practices across the company.
  • Show up as your authentic self and be based where you can do your best work : at home, in the office, or any mix of both.
We are looking for:
  • Extensive experience: 7+ years of experience in UX research with a strong focus on quantitative methods and survey design.
  • Deep methodological expertise: Proven expertise in survey science, questionnaire design, sampling techniques, and statistical analysis.
  • Strong analytical skills: Ability to analyze large datasets, identify key insights, and draw meaningful conclusions.
  • Excellent communication skills: Ability to communicate complex research findings clearly and concisely to both technical and non-technical audiences, including executive leadership.
  • Data storytelling: A skilled storyteller with the ability to translate data into compelling narratives that resonate with cross-functional stakeholders and drive action.
  • Data visualization: Experience creating compelling data visualizations to effectively communicate research findings.
  • Business acumen: Ability to understand and orient your work to align with and advance company-wide priorities.
  • Self-starter: Highly autonomous and proactive, with a strong ability to work independently and manage multiple projects simultaneously.
  • Growth mindset: A passion for learning and continuous improvement, with a demonstrated ability to adapt to new challenges and technologies.
  • Collaborative spirit: A strong team player with excellent interpersonal and collaboration skills.
  • Education: Master's degree or Ph.D. in a relevant field (e.g., Human-Computer Interaction, Psychology, Statistics, Sociology) preferred.
  • Someone who is aligned with our HEART values
  • Nice to have: Familiarity with qualitative research methods.
About UX at HubSpot

Our UX team is a passionate and diverse group of more than 200 product designers, content designers, researchers, and UX ops folks who build consumer-grade experiences while solving enterprise-level problems. We design and deliver a crafted experience to our customers by setting a high bar on ease of use. We're investing deeply in building whole and healthy UX teams across all of our disciplines so we can better solve problems for our customers.

We involve our customers in every step of our development process. And we strive to deliver a B2B product that's just as easy to use as the best B2C products on the market. When our customers grow, we grow, too!

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form . This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you're a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.

If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events such as HubSpot's annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here .

India Applicants: link to HubSpot India's equal opportunity policy here .

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers' needs at any stage of growth. We're also building a company culture that empowers people to do their best work. If that sounds like something you'd like to be part of, we'd love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code , which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace , too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot's use of your personal information.

Job ID: Hubspot_FGB-6528202
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Life Insurance
    • Dental Insurance
    • Fitness Subsidies
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Pet-friendly Office
    • Happy Hours
    • Snacks
    • Company Outings
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Unlimited Paid Time Off
    • Paid Holidays
    • Personal/Sick Days
    • Sabbatical
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Stock Purchase Program
    • Pension
    • Company Equity
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Leadership Training Program
    • Work Visa Sponsorship
    • Professional Coaching
    • Access to Online Courses
    • Lunch and Learns