Skip to main contentA logo with &quat;the muse&quat; in dark blue text.

Principal Product Marketing Manager

AT HubSpot
HubSpot

Principal Product Marketing Manager

Remote

POS-26297

At HubSpot, our mission is to help millions of organizations grow better and we need exceptional product marketers to help us do that. We are hiring a Principal Product Marketer for our Marketing Hub PMM team.

As a Principal Product Marketing Manager you'll be responsible for driving a significant and broad level impact for our Marketing Hub product, including leading launches, working as a key stakeholder with cross-functional teams such as product, sales, marketing, brand, communications, legal, web strategy, creative, customer success and more to pull off remarkable launches and drive sales and adoption plays. Your deep subject matter expertise and understanding of HubSpot's larger company-wide goals will be essential as you work on complex issues.

Want more jobs like this?

Get jobs that are Remote delivered to your inbox every week.

By signing up, you agree to our Terms of Service & Privacy Policy.


We're looking for an experienced product marketer, a driver; with a strong owner's mindset and demonstrated ability in driving product launches, go-to-market strategies, sales-enablement and product growth via direct and partnership channels. A story-teller; who is able to tell authentic and relatable stories and An Operator; who is adept at building and maintaining lasting relationships & working cross-functionally across product, sales, partnership, marketing and other support teams to drive meaningful growth for their portfolio.

In this role you will:
  • Be responsible for a significant and broad level of impact, capable of working broadly across a wide scope and deep subject matter expertise.
  • Work on complex issues that require a deep understanding of HubSpot's larger company wide goals.
  • Make decisions that impact the team's milestones and goals
  • Consistently come up with new ways of doing things. Make recommendations and establish processes/programs that impact the performance of the PMM team.
  • Build productive relationships externally and across all departments of the organization.
  • Determine the most effective methods and processes on new assignments and may coordinate activities for others on the team.
  • Work across departments and with senior level stakeholders to solve complex or controversial problems by leading through influence with coaching and minimal escalations.
  • Have wide-ranging experience, use areas of expertise and HubSpot objectives to resolve complex issues in creative and effective ways.
  • Sometimes take on "special projects" outside your programs and apply expertise to solve new problems.
  • Be seen internally and externally as an expert in multiple areas.
  • Regularly present and publish content to push new ideas forward and shape the way others approach marketing.
  • Work with Product to define the positioning and value proposition for Hubspot's Marketing Hub features, educating the company, our prospects and customers on the jobs it solves for, use cases it helps with, how it is differentiated and more.
  • Own the value proposition, positioning, messaging, customer persona and used cases where needed
  • Build and execute a go-to-market strategy for Marketing Hub product launches and refreshes, driving all parts of launch planning including product naming, positioning, messaging, launch strategy, sales and customer service enablement, use case development and customer communications.

It's likely you have:
  • Roughly 7+ years of product marketing experience, or similar experience in a product led role where key business objectives were impacted, with demonstrated experience running positioning and launch strategy for a SaaS or Product Led Growth technology company.
  • A history and track record of not just working cross functionally but organizing and leading cross-functional project teams to deliver impactful go-to-market launches.
  • Are a skilled storyteller and customer-centric in your approach to marketing
  • A point of view on product positioning and product launches done well and what great looks like.
  • Great project management skills including strong communication around project timelines, responsible individuals, and status
  • Are a compelling communicator, comfortable presenting to executives and internal and external audiences with excellent writing skills
  • An owner's mindset; with high personal accountability - able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio.


Cash compensation range: 144,000-180,000-216,000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot's compensation philosophy .

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what's included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn't just about checking off the box for legal compliance. It's about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form . This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you're a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.

If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events such as HubSpot's annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here .

India Applicants: link to HubSpot India's equal opportunity policy here .

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers' needs at any stage of growth. We're also building a company culture that empowers people to do their best work. If that sounds like something you'd like to be part of, we'd love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code , which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace , too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot's use of your personal information.

Job ID: Hubspot_FGB-6320675
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Life Insurance
    • Dental Insurance
    • Fitness Subsidies
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Pet-friendly Office
    • Happy Hours
    • Snacks
    • Company Outings
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Unlimited Paid Time Off
    • Paid Holidays
    • Personal/Sick Days
    • Sabbatical
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Stock Purchase Program
    • Pension
    • Company Equity
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Leadership Training Program
    • Work Visa Sponsorship
    • Professional Coaching
    • Access to Online Courses
    • Lunch and Learns