Example projects include developing a comprehensive YouTube content strategy to boost engagement and watch time, leading blog content growth through data-driven insights, and collaborating with internal teams to launch targeted campaigns that drive signups and qualified leads in the region.This position is integral to driving the German HubSpot blog's success through data-backed insights. By shaping the editorial direction, the person in this role directly influences the blog's ability to generate leads and maintain its standing as a thought leader in the market. Beyond traditional blog content, the role extends to managing the YouTube and Academy content strategy.

In this role, you'll get to:

• Create and execute strategies to grow our educational content on the German HubSpot Blogs, focusing on delivering valuable keyword insights and expanding our reach through high-quality, engaging materials.
• Spearhead content strategy for our German YouTube Channel by identifying topics our audience is searching for and figuring out how to create videos that will rank. Manage insights and reporting on our Academy content, ensuring optimization for engagement and lead generation.
• Provide regular performance insights, identify key learnings, and optimize future initiatives to increase lead generation, signups, and engagement metrics on the HubSpt blogs, German YouTube channels and our learning platform.
• Collaborate cross-functionally with internal teams and manage relationships with external partners to drive success.

We're looking for someone who:

• Is fluent in German and English
• Has a positive attitude & team player and winning mentality
• Is an agile and experimental learner, bringing new ideas to the team and moving at a fast pace to hit aggressive goals
• Has a proven track record of creating and managing content strategies, particularly in thought leadership and educational content
• Has deep knowledge of SEO best practices to optimize content for higher visibility and traffic, enhancing the effectiveness of the blog and video content strategies.
• Excels in project management, with the ability to oversee complex initiatives from concept to completion.
• Is deeply analytical, with experience in generating insights reports that shape content strategy and drive decision-making.
• Thrives in a fast-paced, deadline-driven environment while maintaining high attention to detail.
• Possesses strong communication skills, crafting compelling acquisition marketing messaging and assets that reflect a distinct brand voice.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form . This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you're a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.

If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events such as HubSpot's annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here .

India Applicants: link to HubSpot India's equal opportunity policy here .

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers' needs at any stage of growth. We're also building a company culture that empowers people to do their best work. If that sounds like something you'd like to be part of, we'd love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code , which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace , too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

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