About the role

In this role, you will:

• identify new videos to be produced for several key YouTube channels based on search demand, competitive analysis, and alignment with our key persona(s)
• support the media team with managing a monthly editorial calendar and brief system for new video recommendations
• identify potential influencers/creators for YouTube partnerships based on their reach, audience, and ability to drive demand for HubSpot
• develop and nurture strategic relationships with the teams who create and do CRO for our video content to increase business impact; you will be seen as a key YouTube SEO advisor
• perform ongoing analysis and compile findings, recommendations, and insights into a report to stakeholders (for YouTube and the Creators program)

Who we're looking for

We are looking for people who...

• [required] understand SEO's role in increasing visibility for a YouTube channel
• have experience starting and/or growing a YouTube channel through search and driving leads from a YouTube channel is a plus
• can identify good-fit video influencers and Creators for our Partnerships team to reach out to; can analyze existing partnerships and make recommendations on which to further invest in versus deprioritize.
• are excellent writers and communicators. You're effective at communicating data-driven ideas to a creative team.
• have experience with planning strategic initiatives and project managing implementation. Experience leading cross-functional initiatives is a plus.
• have strong relationship-building and nurturing skills.
• are comfortable with ambiguity and capable of finding creative solutions. You're curious by nature and thrive on experimenting with new ideas.
• love data; possess the ability to synthesize quantitative and qualitative insights into actionable steps, use it to communicate the performance of your initiatives as well as pitch new areas of opportunity to explore.
• enjoy a balance of independent and collaborative work.
• have a passion for diversity, inclusion, and belonging. You're an ally to underrepresented communities, seek to understand experiences different from your own, and lead with empathy.

#LI-KK2

Cash compensation range: 70000-105000 USD Annually

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The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

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If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events such as HubSpot's annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

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About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers' needs at any stage of growth. We're also building a company culture that empowers people to do their best work. If that sounds like something you'd like to be part of, we'd love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code , which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace , too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

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