POS-26636
The HubSpot Customer Insights (CI) team is looking for a competitive analyst to join our quickly growing organization. In this role, you will report into Product Marketing, and work with a Customer Insights team comprised of market researchers and competitive and customer data analysts. You will lead the charge in building competitive assets that support sales, marketing, and leadership for our Service Hub product. This means you will build a solid foundational understanding of how HubSpot differentiates against our key competitors and produce iterative content that helps our sales succeed in the field. Further, the role entails deep collaboration with key internal stakeholders, working cross-functionally with brand, product, product marketing, strategy, sales, customer service, and sales enablement.
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Key Responsibilities include:
- Conduct comprehensive competitive analysis and research to support marketing, sales, and strategy initiatives
- Monitor competitor activity and analyze their go-to-market strategies, product offerings, and positioning
- Identify new market opportunities and understand key customer needs and trends
- Develop an in-depth understanding of HubSpot's products and differentiation in the market
- Monitor industry trends and analyze their impact on HubSpot's business
- Create clear and concise battlecards that enable Sales to compete against competitors
- Present your findings and recommendations to internal stakeholders
- Perform other related duties as assigned
If you are a strategic thinker with a passion for marketing and sales, and have a track record of producing high-quality work in a fast-paced environment, we want to hear from you!
What you should have:
- Technology experience in Enterprise SaaS companies, technology consulting companies in a product management, solutions consultant, business analyst or enablement role
- Experience in competitive intelligence or product marketing
- Outstanding ability to coordinate with cross-functional teams
- Experience engaging directly with enterprise customers and partners
- Excellent communication and presentation skills
- Excellent analytical and research skills
- Experience in CRM, Customer Service or Customer Support SaaS is an added advantage
Cash compensation range: 88000-132000 USD Annually
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot's compensation philosophy .
The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.
We know that benefits are also an important piece of your total compensation package. To learn more about what's included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices isn't just about checking off the box for legal compliance. It's about living out our value of transparency with our employees, candidates, and community.
The HubSpot Customer Insights (CI) team is looking for a competitive analyst to join our quickly growing organization. In this role, you will report into Product Marketing, and work with a Customer Insights team comprised of market researchers and competitive and customer data analysts. You will lead the charge in building competitive assets that support sales, marketing, and leadership for our Service Hub product. This means you will build a solid foundational understanding of how HubSpot differentiates against our key competitors and produce iterative content that helps our sales succeed in the field. Further, the role entails deep collaboration with key internal stakeholders, working cross-functionally with brand, product, product marketing, strategy, sales, customer service, and sales enablement.
Key Responsibilities include:
- Conduct comprehensive competitive analysis and research to support marketing, sales, and strategy initiatives
- Monitor competitor activity and analyze their go-to-market strategies, product offerings, and positioning
- Identify new market opportunities and understand key customer needs and trends
- Develop an in-depth understanding of HubSpot's products and differentiation in the market
- Monitor industry trends and analyze their impact on HubSpot's business
- Create clear and concise battlecards that enable Sales to compete against competitors
- Present your findings and recommendations to internal stakeholders
- Perform other related duties as assigned
If you are a strategic thinker with a passion for marketing and sales, and have a track record of producing high-quality work in a fast-paced environment, we want to hear from you!
What you should have:
- Technology experience in Enterprise SaaS companies, technology consulting companies in a product management, solutions consultant, business analyst or enablement role
- Experience in competitive intelligence or product marketing
- Outstanding ability to coordinate with cross-functional teams
- Experience engaging directly with enterprise customers and partners
- Excellent communication and presentation skills
- Excellent analytical and research skills
- Experience in CRM, Customer Service or Customer Support SaaS is an added advantage
Cash compensation range: 88000-132000 USD Annually
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot's compensation philosophy .
The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.
We know that benefits are also an important piece of your total compensation package. To learn more about what's included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices isn't just about checking off the box for legal compliance. It's about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form . This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
At HubSpot, we value both flexibility and connection. Whether you're a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.
If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events such as HubSpot's annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here .
India Applicants: link to HubSpot India's equal opportunity policy here .
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers' needs at any stage of growth. We're also building a company culture that empowers people to do their best work. If that sounds like something you'd like to be part of, we'd love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code , which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace , too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.
Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.
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