The Howard Hughes name is synonymous with an unrelenting passion for excellence. While his achievements in aviation and on the silver screen are legendary, it was his investments in real estate that form the foundation of our company. With passion, determination, and limitless imagination, he built one of the great American empires of the 20th century.
Today, our company carries forward the collective legacy of four innovative placemakers-James Rouse, George Mitchell, Victoria Ward, and Howard Hughes-who transformed the idea of what a community can be, envisioning a self-sustaining ecosystem that prizes inclusion, conservation, and innovation and fosters a strong social fabric to improve the lives of all residents, consumers, and tenants.
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Dedicated to innovative placemaking, Howard Hughes owns, manages, and develops award-winning large-scale master planned communities and mixed-use developments across the United States.
At Howard Hughes, our mission is to help people discover new ways of experiencing life. We aspire to be the most creatively driven real estate company and are committed to a culture that fosters curiosity and empowers every employee to find their story in this great organization.
About The Role
We are seeking a dynamic and visionary Marketing & Consumer Experience executive to lead a dynamic team of professionals in the creation and implementation of marketing plans for our Houston master planned communities including, The Woodlands®, The Woodlands Hills®, and Bridgeland® - including developments across single-family residential, multi-family, luxury condos, office spaces, retail and mixed-use projects. The ideal candidate will have a strong background in marketing communications as well as, social media and branding, with a particular emphasis on digital marketing and a deep understanding of the real estate industry. They will be responsible for creating and implementing innovative strategies to promote our communities, projects, and assets by utilizing data-driven insights to engage new and targeted audiences.
What You Will Do
- Develop and lead the annual marketing strategy and budget, proactively adjusting for market demand, corporate strategy, and industry trends.
- Utilize advanced data analytics tools to monitor performance metrics, analyze customer behavior trends, and evaluate campaign ROI, delivering strategic insights that drive data-informed decisions and maximize marketing effectiveness.
- Lead the creation of visually compelling campaigns that effectively promote our communities, deepen customer engagement, and strategically build on Howard Hughes' premier reputation and bold legacy of innovation.
- Collaborate with residential, commercial development, leasing, and sales teams to ensure marketing strategies align with project goals and high-level corporate brand objectives, while maintaining a cohesive and impactful brand identity.
- Support development teams in the positioning, naming, branding and launch of new developments.
- Oversee the strategy, planning, and execution of social media campaigns to effectively promote our activities, ensuring consistent messaging and branding across all platforms, analyzing performance metrics, utilizing insights to refine strategies and enhance audience engagement.
- Direct all aspects of media relations, including crafting press releases, coordinating media kits, managing media inquiries, and preparing executives for interviews, speaking engagements, and public appearances to ensure consistent and professional representation of the brand.
- Develop strategy & execute plans for industry event participation and company sponsored events.
- Analyze the competitive landscape and emerging trends in real estate, retail, and entertainment to ensure Howard Hughes remains bold, unique, and forward-thinking in its market positioning.
- Be a key steward of Howard Hughes' legacy, ensuring our marketing strategy reflects the bold, innovative approach that defines our brand.
- Inspire and mentor a high-performing team of marketing and creative professionals, fostering a culture of empowerment, collaboration, innovation, and continuous development.
About You
- 10 + years of progressive experience in marketing, public relations, and brand strategy, with a strong preference for expertise in real estate development or related industries.
- Demonstrated ability to align creative vision with business strategy, delivering innovative, brand-aligned marketing campaigns that resonate with target audiences and enhance competitive positioning.
- Experience in contributing to and overseeing design and execution for complex integrated marketing campaigns.
- Expert in leveraging data analytics, marketing automation platforms, CRM tools, and social media insights to interpret trends, inform decisions, and optimize marketing strategies.
- Proven ability to build and maintain strategic relationships with internal and external stakeholders, including cross-functional teams, vendors, and agencies, while thriving in a collaborative, matrixed environment across departments, regions, and time zones.
- Self-directed and highly organized, with a proven ability to thrive in fast-paced, ambiguous environments, manage aggressive timelines, and solve complex problems.
- Exceptional verbal and written communication skills.
- Microsoft Office: Word, Excel, PowerPoint, Adobe Creative Cloud or similar.
- Innovative and entrepreneurial mindset with a passion for driving results and achieving excellence in marketing leadership.
This job description is not meant to be an "all-inclusive" list of the duties and responsibilities of this job. Other related duties and responsibilities may be assigned. Howard Hughes reserves the right to change or modify job duties as necessary based on business necessity.
NOTICE TO THIRD PARTY AGENCIES
Please note that Howard Hughes does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Fee Agreement, HHH will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, HHH explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Howard Hughes.