At H&M, our purpose is to liberate fashion for the many. We want to shape a new world in Fashion. A world with one ultimate goal: to unleash your self-expression. As an H&M colleague, you're encouraged to be yourself & more. You'll take on new responsibilities from day one, learn skills for life, and find new ways to make your big dreams come true.

Our company is committed to fostering a culture of inclusion and belonging, and we actively seek colleagues who share our commitment.

Job Description

About the Role

As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

• Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct)
• Representing yourself and the H&M Brand positively during customer interactions (Direct)
• Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager
• Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards
• Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams
• Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team
• Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team
• Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team

• Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.
• Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer's needs and enhance our shopping experience in store

• Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception
• Coach and develop the Store team´s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines
• Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement
• Develop and coach talents and provide onboarding training to new colleagues
• Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues
• Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals
• Support Sales Market and Area teams with expansion (store projects) needs

• Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines
• Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines
• Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience
• Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement
• Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements
• In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store
• Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind
• In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout
• Ensure your store has enough quantities of sale and other activity including POS material according to local routines
• Keep sales floor and back of house clean, organized, and safe according to local security guidelines

• For you to be a successful Visual Merchandiser, you must be curious and creative; always looking for inspiration, proactive, solution focused, flexible, with effective communication skills to achieve results cross functionally.
• We look for individuals with fashion interests and leadership skills who can apply their visual and commercial experience working in a dynamic environment to the role.
• Experience with being solution focused to improve product presentation and commercial execution in store
• Good knowledge of visual, commercial, and operational best practices, routines, and tools
• Know how to manage, follow-up and act on selling equation and weekly sales reports

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You'll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
• We are an inclusive company where you're encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
• You'll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS