At H&M, our purpose is to liberate fashion for the many. We want to shape a new world in Fashion. A world with one ultimate goal: to unleash your self-expression. As an H&M colleague, you're encouraged to be yourself & more. You'll take on new responsibilities from day one, learn skills for life, and find new ways to make your big dreams come true.

Our company is committed to fostering a culture of inclusion and belonging, and we actively seek colleagues who share our commitment.

Job Description

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

• Responsible for the total OMNI customer experience in your store, ensuring visual and commercial curation according to your store format environment, global guidelines and regional strategies
• Represent yourself and the H&M brand positively during all customer interactions
• Establish, analyze, and follow up on sales & budget goals, and create plans to optimize results
• Ensure personal customer service is provided in all areas of the store, ensuring your team initiates customer interactions, guiding customers through fashion stories and works towards actively selling our products
• Following up that your teams are actively promoting our Customer Loyalty App (Hello Member) & in-store sustainability initiatives
• Schedule to budgeted hours plan in line with sales budget and commercial activities
• Ensure correct routines in fitting room and checkout, including transaction, returns and exchanges
• Be aware of your store strengths and opportunities, identifying commercial opportunities and acting on them. Maintain competitor awareness & knowledge
• Manage store maintenance in a cost-efficient way
• Ensure all admin routines for both people and operations are handled in a correct way

• Keep up to date with fashion scene, trends, tendencies, styles, brands, products, competitors, and relevant influencers, etc.
• Ensure your team provides product and fashion knowledge as well as other relevant information during customer interactions
• Ensure good understanding of the local area of your store, customers, competition, and fashion trends

• Responsible for talent and performance management in your store - recruiting, onboarding, upskilling, and developing your team
• Complete performance evaluations and succession planning to support business needs & team
• Retain and share your knowledge and skills with your team
• Strong collaboration with Area team and store leadership team including VMs
• Ensure excellent communication & professionalism
• Responsible for the teams planning & scheduling
• Regular communication to store colleagues to inform, motivate and inspire - daily/weekly meetings, etc.
• Ensure all procedures, routines, security, and legal requirements in all areas of the store are followed
• Participate in relevant available Onboarding & introduction processes, trainings and courses relevant for your role & future development

• Ensure a clean and tidy sales floor and back of house.
• Ensure high fashion quality, visual and commercial product presentation, with great garment care.
• Ensure good stock levels and provide input on allocation to relevant area or sales market colleagues
• Responsible for & supports with the daily opening & closing of store routines and processes
• Ensure the full garment cycle - from delivery to garment presentation - and fitting room routines are according to our standards, processes, utilizing all tools and technology provided
• Upkeep & following best practices for any in-store OMNI Services & in-store tech services/tools etc. (Instore Care App, Click & Collect, Smart Store etc.)
• Secure a strong balance and the maintenance of price signs in-store and throughout the sales floor/store following guidelines according to global & local strategies & sales market/regional requirements to ensure a strong and consistent price perception throughout the store
• Update & maintenance of BOH areas for all colleagues (key information, health & safety, tidiness etc.)

• To be a successful and effective Store Manager, you'll be a strong leader who enjoys taking responsibility for others.
• Confident in team coaching & development. You must be ambitious, an effective communicator, an analytical solution finder, capable of working with numbers & managing statistics.
• Relevant experience working in a leadership position that you can apply to your role
• Retail management and retail operations experience
• Experience collaborating closely with a team

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You'll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
• We are an inclusive company where you're encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
• You'll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS