Typical duties/responsibilities for marketing may include, but are not limited to, the following:
- Increase new and existing sales and business by supporting the Sales organization
- Promote Hitachi Energy products internally and externally by providing webinars, seminars, & presentations
- Provide relevant knowledge on products to customers, sales organization etc.
- Prepares offers in coordination with the bid and proposal department and/or the Marketing Manager. Ensures appropriate technical and financial aspects of offers, including prices and sales & terms conditions.
- Report monthly sales activities, customer visits requests and the sales forecast
- Direct the evaluation of new or improved products and new business opportunities. Assist Front End Sales, Engineering, and other organizations in developing and implementing strategies to capture additional sales and market share and increase profits. Provide advice and counsel to management regarding various marketing efforts.
- Develop strategic profiles of key and potential competitors, and forecast markets, business volume and market share. Provide market feedback & marketing support for corporate strategic planning.
- Identify and pursue new business opportunities and market segments.
- Evaluate market conditions, prepare sales plans and forecasts and develop cost effective business strategies to achieve objectives.
- Interpret customer's RFQ and project specifications and prepare technical and commercial proposals for timely submission to customers.
- Occasionally, perform site survey, gather information at site, and identify customer's needs for certain projects.
- Participate in customer meetings for such as solution presentation, technical clarification, etc.
- Identify product development needs and report on competitive activities
- Work with customers to influence specifications at specifiers, and EPC's
- Be resourceful and create better ways to approach the changing market
- Realization of division budget objectives established for orders, revenues and profit margins
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