Digital Marketing Specialist

Business Information:

"The Hitachi Energy Indian Operations Center (INOPC) is a competence center with around 2600+ skilled engineers who focus on tendering, engineering, planning, procurement, project Management, functional system testing, installation supervision, documentation and commissioning."

Your Responsibilities:

• Implement paid advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads). Assists with the oversees strategy, budget allocation, targeting, and optimization of paid media efforts.
• Focuses on optimizing the website and content to improve organic search rankings. Conducts keyword research, on-page optimization, link building, and technical SEO audits.
• Develops and executes email marketing campaigns, including newsletters, product launches, promotional offers, and more. Manages subscriber lists, segmentations, and A/B testing.
• Act on the BU/HUB Level within global campaigns and email creations
• Support HUBs with email creations, webpages and paid Social Media campaigns.
• Living Hitachi Energy's core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business

• Engineering or any equivalent degree with 7+ years of relevant experience
• Social media strategy, content creation, analytics, and customer engagement.
• SEO best practices, Google Analytics, keyword research tools, content optimization, and technical SEO.
• PPC campaign management, analytics, budget management, and conversion tracking.
• Email marketing platforms (e.g., Eloqua), segmentation, copywriting, and automation.