Your day-to-day:

• Create, manage, and analyze online marketing campaigns across display, search, affiliates, and social media to ensure acquisition and conversion goals are met
• Daily management of online marketing campaigns including A/B testing, ad copy writing and testing, bid management, landing page optimization, budget management, creative testing, etc.
• Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the online marketing campaigns
• Utilize bid management tools, data modeling, and testing to maximize the effectiveness of PPC campaigns
• Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends
• Manage relationships with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success
• Collaborate with design team to develop new and iterative creative concepts, develop A/B test schedule, interpret results, and recommend next steps
• Develop and test new campaigns to better target users and improve overall ROI

We could be a match if:

• You have an analytical mindset and relentless drive for performance to optimize our search marketing campaigns for maximum efficiency and effectiveness.
• You have a quantitative degree in Economics, Math, Statistics, etc. or equivalent experience
• You have knowledge of SEM, experience with A/B and/or multivariate testing and working
• You have advanced knowledge of Excel and some experience using Google AdWords, Yahoo Marketing Solutions, MS AdCenter, Facebook campaign management tools, third party ad serving tools, etc.
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