Description and Requirements
With an increasing reliance on digital communications with our members, employees, industry stakeholders and the community, Healthfirst is looking for a social media visionary with strong knowledge and skills to strengthen the company's brand awareness and reputation in the social media space. The Senior Social Media Manger must work across strategy, execution, and measurement, from driving overall engagement strategy to working with our creative team to develop compelling content, to optimizing and analyzing performance.
Duties/Responsibilities
- Develops and implements comprehensive social media strategy including organic and paid campaigns to build our online community
- Analyzes engagement and performance data to enhance and optimize social channel performance, maintaining engagement and growth while pursuing new content archetypes
- Develops and maintains online content strategy that supports the company's unique messaging, attracts attention, generates interest and is easily shared with social networks
- Manages development of content including collaborating with our creative/video teams and providing copy for posts and graphics."
- Oversees community management and shares relevant information/issues from social to relevant Healthfirst teams.
- Performs as subject matter expert in social media, staying on top of the latest trends and uses of social media bringing innovative and creative ideas to the organization
- Educates and liaises with company leaders to share information about programs and initiatives on social media
- Additional duties as assigned include functioning in a leadership role overseeing social media manager and social media designer by assigning, reviewing, and approving work that aligns with our social media goals as well as overseeing the company's response strategy and implementation and expansion of our presence on social media to new channels.
- Some evening and weekend work will be required due to the "always on" nature of social media, including bi-monthly weekend monitoring of social channels.
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Minimum Qualifications:
- 10+ years' professional experience in communications, including specific responsibilities related to social or digital media
- Proven understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts
- Ability to adhere to social media guidelines, rules and regulations, particularly as they pertain to the healthcare or other highly regulated businesses
- Ability to plan, present and implement comprehensive, best in class social media campaigns plans to boost brand image, drive growth and increase engagement
- Skills to optimize and refine our social strategy and identify new channels and distribution opportunities to connect with our audiences and meet business goals
- Monitor, respond and interact with key audiences through social media platforms maintaining the voice of the company
- In-depth knowledge of analytics software, content management systems and social media platforms
- Understanding social media KPIs and ability to interpret data and analytics
- Ability to communicate social media impact
- Leadership/people management skills that inspire both creativity and productivity
- Work collaboratively with teams across the enterprise to develop and execute creative ideas, strategies and content
Preferred Qualifications:
- Bachelor's degree from an accredited institution; major in Social Media, Communications, Marketing, or Journalism
- Strong knowledge and experience with social media channels including Facebook, Twitter, LinkedIn, Instagram, WhatsApp and WeChat
- Expertise with social media planning tools such as Hootsuite or Social Studio
- Proficiency with social listening, posting, and analytics tools.
- Staying up to date with the latest social media trends and best practices
- Ability to multitask, exceptional time management skills
- Strong writing skills that reflect the brand's objectives and current cultural trends
- Critical thinker and problem solver
- Attention to detail
- Great interpersonal, presentation and verbal communication skills
- Self-motivated, with the ability to work in teams and build good working relationships
Hiring Range:
- Greater New York City Area (NY, NJ, CT residents): $119,900 - $183,430
- All Other Locations (within approved locations): $102,600 - $156,655
As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, licenses and certifications, and any other factors Healthfirst deems pertinent to the hiring decision.
In addition to your salary, Healthfirst offers employees a full range of benefits such as, medical, dental and vision coverage, incentive and recognition programs, life insurance, and 401k contributions (all benefits are subject to eligibility requirements). Healthfirst believes in providing a competitive compensation and benefits package wherever its employees work and live.
The hiring range is defined as the lowest and highest salaries that Healthfirst in "good faith" would pay to a new hire, or for a job promotion, or transfer into this role.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, gender identity, sexual orientation, national origin, age, genetic information, military or veteran status, marital status, mental or physical disability or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.