SUMMARY:
Grand Central Publishing, a division of Hachette Book Group, seeks an Associate Marketing Manager to join our team.
This role will have the opportunity to aid in all aspects of developing strategic title marketing campaigns and collaborate across teams on imprint-wide initiatives. Working closely with the authors, you will be hands-on in the creation and execution of customized campaigns for commercial fiction and nonfiction publications spanning a variety of categories. This is an exciting opportunity for an engaged, detail-oriented, and enthusiastic marketer.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
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- Create and lead innovative title-marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales of upcoming publications
- Develop social media and influencer strategies for individual titles as well as author brands designed to drive engagement and increase readership
- Work closely with publishing, editorial, sales, publicity and the larger marketing department to implement cohesive campaigns and promotions and communicate updates and takeaways
- Communicate directly with authors and agents from pre-publication through on-sale.
- Actively participates in internal meetings, as well as be able to lead meetings with authors, agents, and other internal stakeholders.
- Maintain awareness of the adult book market and publishing industry and suggest new ways to connect titles to consumer, influencers, and booksellers
- Contribute to the imprint social media, website, and newsletter channels as needed
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
- A passion for: reading, initiative, innovation, collaboration, and curiosity
- 3-4 years experience in marketing with proven ability to create strong, integrated campaigns including paid media and social media strategies
- Ability to set and meet goals under an established budget
- Ability to work as part of a collaborative team, while also having full ownership of your work and autonomy to craft and implement plans for your titles
- Fluency in key marketing concepts and tools including email, social media marketing, influencer partnerships, and search engine marketing and optimization.
- Experience presenting in front of large groups including internal meetings and with outside partners
- Excellent written and verbal communication skills
- Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment
This is a NYC-based opportunity. Please note our current hybrid model is two days per week in the office. Effective in January 2025, HBG’s hybrid model will be 3 days in-office, 2 days working from home.
How to Apply: To be considered, please submit both a resume AND a cover letter. We ask for a cover letter so that we can understand how your skills or experience can apply to our open role.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation range for this position is $57,000 - $62,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.