Guidewire is seeking a skilled and dynamic Content Manager, based in the EMEA region, who will be responsible for working with subject matter experts to develop, package, and promote high-value content for European and global audiences. Reporting to the Sr. Manager, Corporate Marketing, this role will collaborate with regional leaders to prioritize and produce content that helps drive demand and extend the Guidewire brand to key audiences.The ideal candidate will have a strong understanding of the European insurance market, excellent editorial skills, and the ability to manage multiple content projects simultaneously.
Skills:
- Strong understanding of the EMEA insurance market, with experience creating content for diverse audiences
- Demonstrated experience with established and emerging communication channels, such as videos, podcasts, social media, etc.
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail
- Ability to manage multiple projects simultaneously and meet tight deadlines
- Familiarity with project management systems, SEO best practices, and analytics tools
- Excellent communication and interpersonal skills, with the ability to work collaboratively in a fast-paced environment
- Proficiency in English is required; additional European languages are a plus
- Strong organizational skills, with the ability to prioritize tasks and manage time effectively
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Responsibilities:
- Collaborate with regional subject matter experts to develop engaging, relevant, and high-value content that supports business objectives across EMEA
- Support the development of original content, including articles, white papers, case studies, blog posts, podcasts, and other marketing materials
- Polish and refine content produced by SMEs to ensure it meets brand tone, style, and quality standards
- Develop and execute a prioritized content strategy tailored to the EMEA market, ensuring alignment with global marketing objectives.
- Develop and maintain an editorial calendar, ensuring timely delivery of content that supports ongoing campaigns, product launches, and PR initiatives.
- Manage the publication of content across various platforms, including the company website, social media, and partner channels
- Work closely with local public relations leaders to identify content opportunities that enhance brand visibility and reputation among media and analysts
- Coordinate with the broader marketing team to ensure content aligns with overall marketing strategies and regional business goals
- Liaise with external agencies, freelancers, and vendors to ensure content quality and delivery meet company standards
- Monitor content performance using analytics tools, providing insights and recommendations for improvement.
- Optimize content based on performance data to enhance engagement, reach, and conversion rates
- Maintain consistency in messaging across all content outputs, ensuring alignment with global brand standards
Requirements:
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field
- 5+ years of experience in content creation, editing, and management, preferably in a B2B environment in the technology or insurance industry
- Google Workspace proficiency
- Outstanding verbal and written communication skills
- Excellent organizational skills and attention to detail
- Proven experience working with regional SMEs, PR agencies, and cross-functional marketing teams