Senior Associate, Paid Search

In this role, you will have increased responsibility and accountability for campaign execution, gain further exposure to strategic campaign management, and will mentor junior teammates. You will be regarded as the steward of the internal search buying process and expected to provide strategic recommendations to senior search team members. You will learn how to manage paid search accounts within Pharma, an interesting, niche industry, that allows for a lot of growth and value.

Key Responsibilities

• Accountable for the day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/billing.

• Perform keyword research developing keyword lists, for Search Manager's review, using proprietary agency tools.

• Run search reports on a regular basis to mine for new keywords, negate irrelevant queries, compare creative asset performance, pacing and any other ad hoc reports our client(s) request.

• Build initial drafts of ad copy refreshes/campaign launches, based on briefing materials, website content and client direction. This includes extensions, ad copy and keyword builds.

• Write initial draft of insights for performance reports including but not limited to monthly, quarterly, and yearly wrap reports.

• Traffic, upload, and QA keywords & ad copy in Google & Microsoft Ads editor.

• Stay on top of the latest updates regarding tools and User Interfaces (Google Ads, Microsoft Ads, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, etc.).

• Training of offshore Associate(s) and oversight of their deliverables.

• Maintaining and aiding in the creation of processes and documentation (Launch Checklists, Bulksheet Templates, etc)

Requirements

• Bachelor's Degree in Business, Finance, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.

• 1-2 years of practical experience running paid search campaigns.

• Hands-on experience planning/buying across Google and Bing using tools such as Google Ads (Editor), Microsoft Ads (Editor), Search Ads 360, & GA4.

• An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices.

• Comfortable creating and uploading bulk sheets into Google & Microsoft Ads editor.

• Knowledge of third-party platforms such as Shopify, Northbeam, TripleWhale, or other analytics tools is a plus.

• Highly skilled in Microsoft Excel.

• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Life at GroupM & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.