Manager, Data Strategy

Role Summary & Impact
Manager, Data Strategy will support Data Strategy team leadership in cross-organizational responsibilities, with a focus on developing and implementing audience cohort strategies within Choreograph's proprietary technology. Audiences will be utilized to inform strategic Advertiser marketing efforts.

Key Responsibilities

• Assist and support the creation of marketing audience segmentation as it relates to Advertiser's paid media communication goals e.g. Source of Growth Analysis, Share of Voice etc.
• Within proprietary WPP Tools, responsible for audience analysis inclusive of audience insights and market opportunity sizing
• Work consultatively, cross-functionally to ensure coordination of audience segmentation and its alignment towards to strategic investment strategy
• Collaborate with Measurement in the creation of test & learn agendas from a data lens
• High rate of client exposure with many relevant opportunities to engage with or present to

Requirements

• Bachelor's degree in marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
• 3 - 5 years' experience in audience and data strategy applicable to marketing and/or media.
• Deep understanding and familiarity with utilization of audience databases such as: MRI, Numerator, Stratum, survey-based panel tools etc.
• Knowledgeable about data-driven digital technology and key players in the space (e.g., CDPs / Snowflake, AWS)
• Strong analytical, critical thinking, and problem-solving skills.
• Strong speaking and written professional communication skills
• Comfortable in a deadline driven environment (e.g. planning to Advertiser mandated campaign launch dates etc.)
• Exhibits a curiosity and excitement to learn
• High sense of accountability and ownership balanced by the ability to collaborative and relationship-focused

Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.