Role Summary & Impact

As a Director of Paid Social/biddable media, you will invent, develop, and run effective delivery strategies based on our client's business objectives, and improve the career paths of supporting staff in our wider digital community. Working on one of the largest movie studios (with an incredible 2025 slate), you will have the opportunity to work in an international capacity, launching social media campaigns on a global scale. You will develop and manage effective delivery strategies based on known clients' business objectives and carefully manage client expectations and communication throughout the engagement. You will help ensure the social product is delivered in a professional and comprehensive form with insights and recommended actions. You will help improve processes to streamline operations, improve performance and maximize team output. If you are a strong collaborator, passionate about entertainment and driven by innovation, we want to hear from you.

Key Responsibilities

• Formulate biddable media strategies for Universal Pictures International, ensuring that recommendations and decisions are consistent, and imaginative and deliver results. Manage several campaigns simultaneously across international markets (typically 10-15) and multiple platforms (i.e. YouTube, Meta, TikTok, etc.).
• Synthesize information and build our capacity and capability in joined-up marketing
• Assume a lead role in building and integrating social efforts, ensuring tight alignment with the business strategy.
• Investigate all new opportunities from a broad perspective to determine opportunities to expand our advisory offering.
• Direct and coach talented team members, constructively and frequently evaluate team performance and provide reassurance and feedback.
• Provide stewardship advising on all paid social matters.
• Work alongside analytics and planning/account team to better understand campaign learnings and shape best practices for continued success.
• Oversee the work of other GroupM disciplines, industry groups and media partners; assist with integration of other client and GroupM agencies.
• As our key client contact, you will synthesize information related to opportunities and risks to our senior management team.

Requirements

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 7+ Years experience planning/buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
• Programmatic experience a plus.
• Fortune 100 client-facing strategic experience preferred.
• Ability to think strategically and drive solid results to grow the business.
• Prior experience managing a team demonstrating the ability to train and grow junior members of a team and serving as a reliable mentor.
• Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork.
• Exhibit passion through appropriate participation in team, agency, and industry initiatives.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.