Description
Position at GroupM Nexus
GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.
Position Overview:
The Analyst, Data Science role on the performance analytics team will focus on building and automating campaign insights and data-driven optimizations strategy for programmatic and ecommerce media campaigns. The analyst will create data insights/visualization from the privacy-safe, cloud-based campaign data repositories that will support internal and external teams to drive digital campaigns more effectively. This role requires excellent technical skills and experience in data querying, matching and data quality checks, reporting, and dashboarding. Through the insights created the individual will contribute significantly to the strategy across various aspects of campaign planning, set-up, optimization, and insights. Goal: Drive programmatic, social and e-commerce campaign performance, surface key learnings/insights to ensure the success of the campaigns, and meeting business objectives of our clients.
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Key Responsibilities:
Log-Level Data Management, Analysis, and Reporting
• Gather, store, and maintain log-level data for all digital channels. Data sources include Ad Server, DSP, Ad Verification, Data cleanrooms
• Stitch together various log-level data together using appropriate methods
• Perform Reach, Frequency and Overlap Analysis and Insight generation
• Path-To-Conversion Analysis and Insight generation
• Audience Profiling, Analysis, and Insight generation
• Master the deployment of pre-built machine learning algorithms to support programmatic optimizations
• Support the development of custom machine learning models
• Process Automation
Aggregated Data Analytics & Actionable Insights
• Identify and articulate what strategy works/doesn't work: explain why and offer recommendations
• Campaign/platform/domain-level performance diagnostics
• Budget pacing analysis
• Audience-level profiling and performance diagnostics
• Process Automation
Measurement, Reporting & Dashboards Using Aggregated Data
• Identify measurement and reporting needs and implement across all channels (programmatic and non-programmatic)
• Identify KPIs and benchmarks related to campaign success and goals
• Visualize key trends and relationships and articulate actionable insights
• Design, develop and distribute reports and dashboards and automate the process
• Work with data scientist in providing data for modeling needs
Test & Learn
• Develop and execute campaign test & learn plans
• Articulate and report on results
Desirable Experience:
• Undergraduate degree in any science involving math and analytics (e.g. business, statistics, engineering, physics, etc.). Graduate degree preferred but not required.
• Some hands-on, proven experience in an analytics or data science role preferred
• Familiarity with digital media eco-system is a big plus
Technical Skills:
• Conceptual understanding of cloud computing environments and toolsets, proven experience in at least one of the cloud computing platform: GCP preferred, AWS and Azure relevant
• Hands-on coding skill in Python (pandas, SciPy, scikit-learn, stats models), R, SQL
• Solid understanding of fundamentals of data analysis: exploratory data analysis, probabilistic modeling, data mining, how to generate actionable insight, how to scale up analytics solutions
• Understanding of regression, clustering, classification techniques, working knowledge on machine learning applications -Supervised ML (e.g. Classification - Decision Trees, k-means - SVM, Naïve Bayes) vs Unsupervised ML (e.g. Clustering, PCA, etc.),
• Solid fundamental knowledge on statistics- Understanding of Descriptive, Prescriptive,
Predictive Statistical Methods
• Familiarity with experimental design, A/B testing setup, execution and measurement, results reporting
• Dashboards and Visualization - Proven Experience in Google Data Studio, Tableau, Python matplotlib
• AdTech Platform Experience - a plus but not required: Ad Servers, DSP, Verification providers
• Exposure to Spark preferred
About GroupM
At the heart of the world's leading media agency network is a future-facing product company, building the tools to make media work for everyone. In partnership with the globe's leading clients, agency teams, media companies and technology platforms, we're using our privileged position to help our customers ascend to vantage points unique in our industry.
Our teams bring together agile product management, cutting edge data science and enterprise scale engineering to build products that will shape the next decade of data driven marketing. We believe consumer privacy, client confidentiality, brand growth and user experience are essential to
performance and the sustainability of the advertising ecosystem and have assembled a global team with diverse skills and experience to help shape that future. GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.