Senior Marketing Manager - TEUS - Marketing
Alsip, IL, USA Req #3679
Tuesday, April 8, 2025
Griffith Foods is a global manufacturer of food products. We provide a wide range of taste and texture components for food industry customers throughout the world. Our products include seasoning blends, dry mixes, coating systems, dough blends, crumbs, flavors, sauces and food bases that are used in an extensive variety of application from snack foods and processed meat and poultry to ready meals. Our customers include food processors, restaurant operators and grocery retailers. While our name may not be familiar to consumers, our products are key components of foods offered by many of the world's best-known companies.
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The Terova Marketing Manager is an accomplished manager responsible for creating and implementing brand and portfolio management strategies that enhance brand performance. The ideal candidate would have experience managing product portfolios with demonstrated ability to position the brand and its portfolio in a differentiated and engaging manner. This role combines strategic planning and portfolio management with hands-on brand development and communications execution across multiple marketing channels to ensure the brand's purpose, aspirations, and products are effectively marketed to target business audiences and propel sales growth.
This role requires a creative and strategic thinker with a strong understanding of marketing principles and a proven track record of growing ingredient brands in the food industry, who can effectively partner with internal teams and external partners to deliver results. The ideal candidate will have a passion for sustainability, innovation, and the ability to work effectively in a fast-paced, dynamic environment.
Key Responsibilities:
- Portfolio Management
- This position has the responsibility of developing the Terova portfolio strategy based on Terova's long term plan designed to drive accelerated growth and profitability in its core areas of focus including Spices & Herbs, Specialty Extracts, Sustainable and Innovative Functional and Nutritional Ingredients.
- Responsible for developing a strategic portfolio management plan based on business analytics, insight analysis, and business dynamics.
- Must be able to demonstrate strong command of our Marketing competencies with an emphasis on: Analytics, Insights, Strategy Development, and innovation & portfolio management
- This position must have the capability to assess market, consumer and customer needs, and competitor capabilities, to identify gaps and differentiation opportunities and develop value proposition to enable our 2030 Aspirations
- Provides strategic view and guidance to the business to define Where to Play and How to Win initiatives, based on trends, insights, and information.
- Analyze Terova's portfolio performance and recommend growth opportunities to drive financial and non-financial impact.
- Conduct market research to identify trends, customer insights, and competitive dynamics.
- Brand Engagement & Communications
- Develop and execute comprehensive brand marketing strategies aligned with Terova's business goals.
- Works with the leadership team to develop the programs and the content to communicate Terova's strategy, capabilities platform, global sustainability initiatives, and product/segment-specific developments for internal and external audiences internationally.
- Maintain and enhance the brand's visual identity and messaging across all marketing channels.
- Plan and manage multi-channel marketing campaigns (including digital, print, and events) to promote Terova's products/capabilities both internally and externally.
- Monitor and analyze campaign performance, using insights to optimize future marketing efforts.
- Oversee the development of high-quality marketing content such as whitepapers, case studies, webinars, blogs, and social media posts.
- Manage relationships with external content creators, designers, and agencies.
- Plan and execute participation in industry events, trade shows, and conferences to enhance brand visibility.
- Identify and manage sponsorship opportunities to increase brand exposure.
- Collaboration and Relationship Building:
- Work closely with business development teams to support lead generation and conversion efforts:
- Develops comprehensive briefs and marketing plans for Business Development/Segment Leads to enhance brand recognition and differentiation.
- Plays a hands-on role in content creation and presentations for cross-functional team needs and in organizing/executing events, field visits and product demonstrations.
- Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
- Foster collaboration with internal (incl Griffith Foods teams worldwide) to ensure cohesive and effective marketing regarding Terova's programs, products and sustainability initiatives.
- Work closely with business development teams to support lead generation and conversion efforts:
Qualifications:
- Minimum of 5 years of B2B marketing experience, including 3+ years in growth or product marketing with a strong focus on building brand awareness and generating qualified leads.
- B.A. or B.S., preferably with a concentration in Food Science or Marketing
- Brand marketing experience at a Food/Nutrition/Supplement company preferred
- Proven track record in brand strategy development and execution
- Strong analytical skills and ability to interpret and effectively present insights and recommendations market data and portfolio performance indicators
- Expertise with MS Excel, Power BI, Powerpoint for data , , Canva, Photoshop and other digital editing and presentation tools for content. Demonstrated experience with all types of social media (e.g., LinkedIn, Facebook, YouTube, Twitter, Instagram, etc.).
- Ability to collaborate with customers, technical subject matter experts, executive leadership, cross-functional and multi-locational colleagues and creative partners.
Benefits:
Benefits for this role include Medical, Rx, Dental, Vision, Flexible Spending & Health Savings Accounts, EAP, Health Advocacy, Financial Planning, Parental Leave, Care.com, Adoption & Surrogacy Assistance, Education Assistance/Tuition Reimbursement, Safety Reimbursement, Lifestyle Spending Account, Group Life & AD&D, Voluntary Life Insurance, Short Term & Long Term Disability, 401(k) Plan with Company Match, ESOP, PTO, Holiday's & Leaves, Accident Insurance, Critical Illness Insurance, Hospital Indemnity, Home & Auto Insurance, Pet Insurance, Identity Theft Protection, Long Term Care + Life Insurance & Legal Assistance. There is also a potential for a discretionary bonus, this bonus is based on personal & company performance and is not a guaranteed bonus plan.
EQUAL EMPLOYMENT OPPORTUNITY
Griffith Foods believes that all persons are entitled to equal employment opportunity. Griffith Foods does not discriminate against qualified employees or applicants because of the following actual or perceived characteristics: race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, breastfeeding or related medical condition, national origin, ancestry, citizenship, age, physical or mental disability, genetic characteristic or information, AIDS or HIV status, order of protection status, marital status, military or veteran status, unfavorable discharge from military service, or any other status protected by federal, state, or local law. Equal employment opportunity will be extended to all persons in all aspect of the employer-employee relationship, including recruitment, hiring, participation in benefit programs, training, promotion, transfer, discipline, layoff, recall, and termination.
In carrying out our commitment to equal employment opportunity, Griffith Foods will make reasonable accommodations for applicants and employees with known disabilities unless doing so would result in an undue hardship, safety, and/or health risk. Applicants and employees requiring reasonable accommodations must notify Human Resources.
Other details
- Job Family Marketing
- Job Function Commercial
- Pay Type Salary