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Video Strategy and Activation Lead

AT Google
Google

Video Strategy and Activation Lead

Toronto, Canada

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 8 years of experience in digital media, sales, marketing, or product roles, or 6 years with an advanced degree.
  • Experience working with advertisers, agencies, or clients.
Preferred qualifications:
  • Experience working in sales or strategy in the Streaming or Social Video Space.
  • Experience with video advertising solutions.
  • Experience planning, buying and measuring offline or online media.
  • Ability to develop and deliver simple, compelling messages that easily translate that into sales narratives that captivate and influence audiences across all levels of an organization.
  • Excellent business acumen with a proven track record of both identifying how market trends will translate into business opportunities.
  • Excellent communicaton skills.

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About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

The team has expertise across brand, creative, media orchestration and measurement strategy and sales. You will work closely with Google's largest brand advertisers and Google's internal LCS (Large Customer Sales) team to transform the way they build brands on YouTube and across our video platforms. You will act as a thought-leader in brand strategy, a creative inspiration for brand solutions, an innovator in new media strategy, a gold mine of consumer insights and an expert in all things YouTube and Video. You will lead advertiser consults and discussions around how to maximize their use of the platform and develop YouTube and Video narratives for account teams.Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

  • Partner with Sales teams to provide YouTube and Video business growth driving support, through deep industry/business knowledge, product expertise and go to market strategy.
  • Identify new strategic opportunities for Google to drive incremental impact in the market, and incubate solutions in market.
  • Develop, leverage (global and regional) and refine go-to-market strategy with the objective to improve sales teams approach to supporting clients with large, multi-faceted media propositions.
  • Expert communication skills, lead customer meetings and workshops, ensuring engaged perspectives and differentiated value propositions are presented through unique, market-relevant insights.
  • Own a video sales goal across a set of key verticals.

Client-provided location(s): Toronto, ON, Canada
Job ID: Google-132299659732230854
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • Fitness Subsidies
    • On-Site Gym
    • Mental Health Benefits
    • Health Reimbursement Account
    • HSA With Employer Contribution
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Pet-friendly Office
    • Snacks
    • Some Meals Provided
    • On-Site Cafeteria
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K) With Company Matching
    • Company Equity
    • Performance Bonus
    • Financial Counseling
  • Professional Development

    • Tuition Reimbursement
    • Internship Program
    • Learning and Development Stipend
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)

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