Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in social marketing.
- Experience with data-informed marketing campaigns and programs, including social and influencer marketing.
- Experience with Social Media and Influencer Marketing practices and campaigns in Indonesia including owned and paid social media.
- Ability to communicate in English and Bahasa Indonesia fluently to support partner relationship management in this region.
- Experience working with and coordinating external agencies and vendors.
- Experience in digital media planning and using social insight and analytics to develop marketing briefs, including knowledge of social media monitoring and listening tools.
- Understanding of YouTube's ecosystem (user, creator, advertiser) and multiple formats, including a passion for content trends and what Indonesian youth are passionate about.
- Ability to work independently, take ownership, and form a point of view and recommendations.
- Excellent communication skills.
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About the job
YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.
As Social Marketing Manager for YouTube based in Indonesia, you will be shaping and delivering the social presence of one of the most culturally significant brands of our times in a dynamic and growing region.
You are an advocate for our users and creators - your ideas are always deeply rooted in what they care about, what they crave, and what delights them. Working cross-functionally, you will manage strategy, planning, execution, and day-to-day operations of social and influencer marketing in Indonesia, across multiple channels.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Partner with various marketing and cross-functional teams to help develop programs that deliver business results.
- Engage and lead social media agencies to build effective social media programs and campaigns for YouTube, across multiple channels and owned, paid and earned.
- Track social impact on YouTube business goals.
- Work with global/regional/local social/Public Relations (PR)/Policy teams as part of a Global Rapid Response team on round-the-clock social listening/monitoring workflows and processes, escalation management, and management of user sentiment across social platforms.
- Work with media teams on paid media amplification and insights, and analytics teams on social brand health and owned, earned and paid reporting for campaigns and initiatives.