Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 2 years of experience with an advanced degree.
- Experience with quantitative tools (e.g., Google Spreadsheets, pivot tables) to segment advertiser portfolios to create the right lead lists.
- Experience in performance marketing and the levers that drive success.
- MBA or a graduate degree in a management, technical or engineering field.
- 2 years of experience in advertising, consultative sales, business development, or a digital media environment.
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About the job
The Product Go-to-Market team works with multiple partners and stakeholders to create and deploy product and business strategies that drive advertiser success and Google's growth. We partner closely with Global Product Leads, Sales, gTech, Marketing, and our counterparts around the world to shape the product roadmap and drive the commercialization strategy for critical products and features. In short, the Americas Google's GTM team drives business growth at scale.
As a Product Strategy Lead, you will create and execute effective go-to-market plans that include, Delivering ad products that delight users and advertisers and equipping business teams to drive adoption and optimal use of those products to maximize advertiser benefit and Google business growth. You will collaborate with Global Product Leads to provide feedback and insights that improve our products and drive further innovation.
You will focus primarily on commercializing Search Ads 360 product features, including automation and AI-powered solutions as a primary focus. Both the product areas are critical growth areas for Google as you will help advertisers maximize profits based on improved performance.
The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.
Responsibilities
- Create, execute, and refine the Americas go-to-market strategy for the Search Ads 360 suite, including automation and AI-powered features.
- Lead identification of 20% of clients who will drive 80% of the product business growth, and create activation levers to drive growth at scale.
- Drive adoption of Search Ads 360 enterprise features by collaborating and equipping business communities and pods across the organization.
- Analyze business needs and identify points of leverage to drive adoption enterprise solutions across Large Customer Sales (LCS).
- Identify gaps in products and build business cases to influence the product road map based on advertiser needs.