Excellent written work, including the ability to articulate products and features in language that is engaging and easy to understand.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you'll be responsible to bring the Google Search's product magic to life by leading positioning and messaging work for generative AI in search. You'll drive the user insights work and competitive analysis to inform our product experiences and narrative, ensuring our positioning is clear and differentiated. You'll act as the source of the truth that brings together the narrative across the product experiences and external facing activities, and you'll do this efficiently and effectively through clear communication and scalable artifacts such as playbooks and messaging guidelines. This will ultimately help drive awareness and adoption of new AI features in Search and help us land great GTM moments. This work will scale across our product launches globally.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Lead work to develop positioning and messaging of gen AI in Searchwith scalable processes and artifacts including playbooks, messaging guidance, and Go-To-Market (GTM) briefs.
  
• Partner effectively with cross-functional partnersincluding Product Management, Engineering, UX, and Public Relations to drive alignment on product strategy and messaging, andenable other marketing teamsresponsible for go-to-market, at global scale.
  
• Ensure our products are properly represented and the narratives are cohesivein all external facing executions, and scale these efforts by proactively enabling GTM teams.
  
• Develop user and market insights to inform our messaging and build narrative guidance.Operationalize a way to test messaging, new features and use cases on an ongoing basis, partnering closely with Marketing Insights and UX Researchers.
  
• Measure the success of your work, share learnings and make fast improvements to drive operational efficiency.