Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
- Experience supporting Director and VP level stakeholders.
- Experience in Business-to-Business marketing and working with sales teams.
- Experience running business-to-business events.
- Ability to understand and develop business-to-business strategy.
- Excellent innovation and creative problem-solving skills.
- Outstanding written and verbal communication skills.
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About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will set the strategy for engaging C-level executives at Google and YouTube's key advertisers in the UK. You will develop and execute a full-year program of activity, including events and thought leadership content showcasing Google's AI innovation across Ads and Google Cloud. You'll create a high touch engagement program, working closely with UK Ads Marketing Managers and Sales teams to drive perception shift and build relationships with brand Chief Marketing Officers and agency Chief Executive Officers. You will also investigate and identify executive third-party/industry moments to engage executives where they are.
The UK Ads Marketing team works across the full UK book of business, supporting Large Customer Sales (LCS) and Google Customer Solutions (GCS) business. We work to improve the saleability of Google advertising solutions, through innovative marketing programs designed for an advertiser and agency audience. We have a particular focus on UK business priorities - YouTube, Search and Apps - and work in all channels (e.g., digital events, Think With Google, media campaigns).
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Define and execute the UK C-level program, including in-person events, external communications, and competitive analysis.
- Work with Google Cloud to refine the narrative for presenting Ads and Google Cloud as components of a single Business-to-Business product offering for marketers.
- Develop messaging, collateral, and activations aimed at building and growing relationships with key C-levels in the UK.
- Use qualitative/quantitative methods to help Google better understand C-level behavior and to measure the impact of your efforts/determines Return on Investment (ROI) of projects.