Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital media, sales, marketing, or product roles.
- Experience identifying and recommending ways to improve product and customer strategy.
- Experience with Implementation/Configuration of Measurement, Web Analytics or Attribution Strategy including: Data-Driven Attribution/Non-Last Click Attribution, Cross-Device Measurement, Conversion Tracking, MMM Geo-Experiments, Incrementality/Lift, Online-to-Offline measurement, Offline Data Import.
- Experience developing customer relationships to influence on measurement strategies.
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- Experience in dealing with and influencing senior advertiser / agency decision makers.
- Experience in presenting insights and results to executive audiences.
- Knowledge of Google measurement capabilities across ad and media platforms including Google Ads, Search Ads 360, Google Analytics.
- Understanding of the digital ad ecosystem and recent privacy changes.
- Ability to translate client business needs into product adoption opportunities.
- Ability to develop relationships with customers acting as a product subject-matter expert (SME) for customers and agencies.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Consult with advertisers and agency partners to understand their measurement goals and assess how Google measurement products can effectively address their needs.
- Develop advanced measurement approaches including experiments, cross media measurement, attribution, and reach studies to prove the value of Google advertising to our client's business.
- Partner with Sectors, pods and other measurement specialists to drive adoption of measurement solutions and convince advertiser stakeholders to apply learnings, insights and recommended actions.
- Manage relationships with senior data and analytics contacts at important clients in your sector.