Minimum qualifications:
- Bachelor's degree in Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, a related quantitative field or equivalent practical experience.
- 6 years of experience with analytics, marketing technology, advertising sales, digital media and marketing, consulting, or financial analysis in a customer-facing role.
- Experience with SQL, R, or Python.
- Understanding of digital advertising metrics, methodologies including attribution, geo-experiments, incrementality and online-to-offline measurement.
- Familiarity with Google's measurement products (Google Ads, Google Analytics, Firebase) and leading third-party platforms like Adobe Omniture, Appsflyer, etc.
- Strong communication skills with experience presenting insights to senior stakeholders.
- Strong analytical skills, with experience in statistical analysis and data visualization.
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About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As a Data and Measurement Specialist, you will work with Google large clients supporting them with their challenges around measurement, privacy, and data activation (audiences and targeting, product enhancement, and automation). In this role, you will be at the core of Google's digital advertising business activity since your job will be to enable clients to understand the impact of their digital advertising spend on their business objectives. You will provide trusted marketing measurement, helping our clients gain customer insights, maximize their marketing return on investment, drive innovation in the Italian digital marketing ecosystem, and help to increase measurement competences internally. Moreover, you will drive clients through the technological changes in the digital advertising ecosystem to comply with regulations.
This role will require extensive cross-functional collaboration across other Specialist areas, gTech, Product (GTM) teams, Ads, and Cloud sales teams.
Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs.
- Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions
- Conduct in-depth analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover meaningful insights and recommendations.
- Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.
- Partner closely with Google Sales teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.