Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in Go-to-Market marketing.
- Experience managing cross-functional or cross-team projects.
- 5 years of experience in the entertainment or sports industry, with a focus on Direct-to-Consumer products/brands.
- Experience in developing performance creative and growth marketing plans with an understanding of paid direct response channels, creative and messaging best practices.
- Experience in developing strategy and ideas with varying degrees of information.
- Knowledge of the NFL.
- Ability to work on multiple projects simultaneously in a fluid environment and think strategically about complex issues, leading to thoughtful recommendations and action plans.
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About the job
YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.
We need a performance and growth based creative marketing leader to raise go-to-market paid media and growth campaigns for the National Football League (NFL) Sunday Ticket.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $108,000-$158,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities
- Lead Go-to-Market (GTM) performance marketing creative development for National Football League (NFL) Sunday Ticket campaigns throughout the NFL offseason and through the entire NFL regular season, including key beats.
- Partner with many Cross-functional teams and performance-driven channel owners to build creative that aligns with channel-owner strategies and plans. This includes working with Direct Response (DR) Media, Amplify Media, Growth Product Marketing Manager(PMM), Influencer, PMM, Insights and Measurement, Social, and other functional teams.
- Partner with teams to develop and execute tests, analyze and report on campaign results, and extract learnings to inform future campaigns.
- Serve as the main point of contact with our performance marketing creative agencies, owning the creative briefs for all performance-based creative needs.
- Develop and present performance-based creative strategies and sample creative to all key stakeholders and their creative feedback.