Marketing Generative AI Specialist, Acquisitions, Ads Marketing

Minimum qualifications:

• Experience in project management.
  
• Experience with AI products, technologies, and infrastructure.
  
• Experience with Large Language Models (LLMs) (e.g., prompt engineering solutioning using APIs).
  

Preferred qualifications:

• Experience in Marketing.
• Ability to design, develop, and manage dynamic Cloud solutions.
  
• Ability to learn, understand, and work with emerging technologies, methodologies, and Cloud-based solutions.
  
• Excellent attention to detail skills.

About the job

As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.

The EMEA Ads Marketing Acquisitions program focuses on strategies and tactics to acquire, grow, and retain Google Ads customers via regional campaigns and platforms, and across a variety of Google advertising products including Search, Display and YouTube solutions.

As a Marketing Generative AI Specialist, you will be working within the EMEA team responsible for acquiring customers on Google Ads via multiple channels and programs. You will focus on helping the team launch new acquisition and onboarding user journeys powered by AI, leveraging first-party and third-pary Generative AI solutions, helping drive program efficiencies and delivering more personalized and effective user experiences for EMEA Small and Medium Businesses (SMB). You'll work with cross-functional teams across Marketing, Sales, Marketing Technology, Legal and more.

Responsibilities

• Launch and measure AI powered experiments across our marketing channels (e.g., paid media, scaled communications, web) to acquire thousands of advertisers each year, creating efficient and effective user journeys to increase customer acquisitions, product adoption, and overall business.
  
• Implement Generative AI workflows in our marketing programs (e.g., content supply chain, image generation to localization and predictive, and conversational analytics), to enable better optimization and operational/cost efficiencies.
  
• Leverage dashboards on performance vs goals and key performance indicators to monitor the health of the different initiatives and inform decision making for executive leadership.
  
• Prepare presentations and communicate findings for the broader organization. Work with global and regional cross-functional teams, local country teams across marketing.
  
• Support usage of Generative AI tools and Generative AI growth marketing principles within the wider team to help manage our marketing initiatives.