Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 6 years of experience in product strategy, marketing strategy, ad agencies, research agencies, product marketing, product management, management consulting, or similar roles
- Experience structuring storylines for presentations, leading project workstreams, influencing senior stakeholders, and managing multiple stakeholders
- Familiarity with Google DemandGen and YouTube advertising products
- Ability to effectively operate with flexibility in a fast-paced, ambiguous team environment
- Excellent written and verbal communication skills with a passion for developing compelling narratives
- Excellent leadership skills
- Strong business acumen, problem-solving, and a strategic mindset
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About the job
Product Sales Activation's (PSA) mission is to shape, simplify, and scale product solutions to help businesses of all sizes grow with Google. We are the product and business experts behind the GCS Googlers responsible for driving sustainable revenue growth and product adoption.
The Seller Success team was formed to drive a transformational evolution in sales culture and abilities across GCS salesforce. We partner with sales teams, regional PSA (rPSA), Global Product Leads (GPLs), Revenue Strategy & Operations (RSO), and Marketing to execute on our mission to empower GCS sellers, fuel GCS customers, and drive GCS growth. We're responsible for activating GCS' GTM strategy by equipping sellers with the knowledge, skills, and tools to engage with customers.
As an Enablement Lead, you will partner with the Global GCS Display, Video & Creative (DVC) team to achieve the go-to-market goals of "win social/video dollars across the funnel and capture tv dollars shifting to digital."
Your role centers on a deep understanding of the DVC team's go-to-market plan, adoption challenges, and gaps in seller knowledge with a focus on DemandGen, YouTube (shorts, Video Reach Campaigns, Non-Skips, etc). You'll design and implement an end-to-end Enablement Plan that includes creating and curating brilliant assets, tools, and trainings to equip sellers at scale. You will work with subject matter experts on PSA (Global and Regional Product Leads), Marketing, and Sales to design, develop, and deliver global sales materials direct-to-sales and direct-to-customer.
Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you'll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.
The US base salary range for this full-time position is $147,000-$216,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities
- Identify gaps in seller knowledge, explore root cause, and analyze highest impact enablement opportunities aligned to go-to-market commercialization goals. Explore emerging growth opportunities and pilot initiatives with rPSA and sales (ex: target audience strategies).
- Design a global, scalable enablement curriculum (ex: trainings, on-demand content, pitch materials, tools, leave-behinds) to empower sellers to competitively sell YouTube's value aligned to customer marketing goals.
- Collaborate with cross-functional stakeholders (including Heads of Global and Regional Product leads, gTech, Marketing) to agree on consistent messaging, prioritize needs, and respond to regional variations.
- Develop high quality resources that translate product-heavy terminology into simple, easy-to-understand terms and narratives for GCS sellers and customers.
- Ideate and prototype tools integrated into seller workflows (ex: Connect Sales) that improves opportunity identification and solution navigation.