Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing.
- 4 years of experience working in content programming, content strategy, editorial, merchandising, growth marketing, e-commerce, digital production, or partnerships in Media and Entertainment.
- Experience managing cross-functional or cross-team projects.
- Experience with project management and execution, multi-tasking and delegating.
- Experience with strategic thinking around promotion strategy, content marketing, and product requirements to enhance content programming capabilities.
- Proficiency in content management system.
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About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Google TV is redefining the TV experience to make it highly personalized, Google-smart, and content-forward to help users access the world's media. Through recent launches like Chromecast with Google TV, we bring together the best of Google. Google TV is focused on scaling across the OEM ecosystem; working closely with third-party streaming partners plus many teams across Google (for example: Ads, Play, and YouTube); and building a business on TV platforms, OTT devices, and mobile devices. With over 110 million active users of our products plus being amidst the quickly evolving media and entertainment industry, there are plenty of opportunities for the team and individuals in it.
The US base salary range for this full-time position is $108,000-$158,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities
- Understand the Google TV audience and develop programs that help them discover new content in engaging ways.
- Create content collections, write copy, develop artwork, and decide placement for campaigns.
- Collaborate with Product, UX, Go-to-Market, Analytics, and Business Development teams to drive success for users, content providers, and Google TV.
- Track and analyze performance to measure the effectiveness of campaigns.
- Develop user insights, including understanding of customer lifecycles and segments as well as genre and partner trends.