Proficiency with data extraction and modeling tools (SQL, Python), and a good understanding of the statistical algorithms typically used in Marketing Analytics.

Proficiency in Computer Vision and NLP in the context of marketing analytics, and the ability to bring cutting edge generative AI technologies to customer problems in marketing.

About the job

The gTech Ads Marketing Data Science team helps measure and optimize marketing ROI for Google's largest clients. We build bespoke models that address client's key business challenges. We are multi-disciplined professionals, PhDs, statisticians, economists, engineers, and former consultants with deep experience in Data Science, Machine Learning, and Marketing Analytics. We learn the innovative technologies that drive Google products and bring those innovations to life in the context of specific client needs.

In this role, you will be responsible for applying best data science practices to solve our ads customers complex problems in marketing. You will be passionate about bringing the best of Google's ML capabilities to build innovative solutions that address our customer's problem-space. You'll be responsible for executing on gTech's strategy and vision to deliver applied data science to Google's largest ads customers.

Google creates products and services that make the world a better place, and gTech's role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers' complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our video .

The US base salary range for this full-time position is $127,000-$187,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

• Lead data science aspects of client engagements in the area of marketing effectiveness and marketing portfolio management - with deep knowledge of ML and statistics.
  
• Collaborate with customers to unpack their problems and identify the best statisticaltechniques that can solve the problem. Own the development of end-to-end modeling framework.
  
• Engage important stakeholders to assess data and model readiness, and be able to scale a proof-of-concept to a larger solution.
  
• Work with customer and internal teams to translate data and model results into tactical and strategic insights that are actionable for decision-making. Co-present to and work with clients to integrate recommendations into business processes.
  
• Collaborate with Product/Engineering teams to increase and optimize capabilities of our Applied DS team, employing methods which create opportunities for scale, proactively helping to drive innovation.